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The Marketing Minute: Building Connections in the Electronics Industry

01/16/2025 | Brittany Martin -- Column: The Marketing Minute
Welcome to the first edition of The Marketing Minute. As someone deeply immersed in the electronics industry, I’ve seen how this field is not just about circuits and semiconductors; it’s about connections—between components, ideas, and people. Marketing in this niche requires the same principles: building authentic and powerful connections.

Marcy LaRont Named I-Connect007 Executive Director

01/08/2025 | IPC
Marcy LaRont, a printed circuit board (PCB) industry veteran who has been working as the managing editor for PCB007 Magazine this past year, has been named executive director of the I-Connect007 group of publications, which was purchased by IPC in 2022.

Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.

It’s Only Common Sense: Make the Investment Where It Really Counts

12/05/2024 | Dan Beaulieu -- Column: It's Only Common Sense
When I consider the real cost to manufacture a product, I think about the misguided and short-sighted decisions business owners and managers sometimes make in response to tough times. I’m amazed at how often I hear about PCB shop owners who complain about not having enough business, yet their solution isn’t to hire more salespeople or invest in marketing. Nope. Instead, they go out and buy a shiny new drill.

Laser Photonics Signs Definitive Agreement to Acquire Control Micro Systems

10/31/2024 | BUSINESS WIRE
Laser Photonics Corporation (LPC), a leading global developer of industrial laser systems for cleaning and other material processing applications, today announced it signed a definitive agreement to acquire Control Micro Systems, Inc. (CMS) through an asset purchase agreement (APA).
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