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I-Connect007 Editor’s Choice: Five Must-Reads for the Week

September 5, 2025 | Andy Shaughnessy, I-Connect007

It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good. It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us.

Talking with Tamara: Floor Planning Policies

September 4, 2025 | Andy Shaughnessy, Design007 Magazine

Tamara Jovanovic is an electrical engineer with Masimo, a medical equipment manufacturer. She’s been designing PCBs for seven years and earned a master’s degree in electrical engineering in 2022. I asked Tamara to share her thoughts on floor planning—the challenges, techniques, and advice for designers setting up floor planning strategies.




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Rigid-flex PCBs come in all shapes and sizes. Manufacturers typically use fire-retardant, grade 4 (FR-4) materials in the rigid section and flexible polyimide materials in the flex region. Because of the small size, some rigid-flex...

Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor

August 26, 2025 | John Watson, Elementary, Mr. Watson

I’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the...

Happy’s Tech Talk #42: Applying Density Equations to UHDI Design

August 19, 2025 | Happy Holden, Happy’s Tech Talk

With the need for faster speeds, more parts on an assembly, and the trend to make things smaller for portability, the printed circuit design and layout process is both creative and challenging. The process involves “applying the...

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