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Omega EMS Going Where the Growth Is

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Elementary, Mr. Watson: The Design Matrix—Revealing the Hidden Truths of Reality

05/12/2026 | John Watson -- Column: Elementary, Mr. Watson
“It seems you've been living two lives.” In one life, you're the respectable and responsible PCB design professional who follows the rules, works, pays taxes, meets deadlines, runs the checks, and even helps the landlady take out her garbage. In the other life, you’re the PCB designer who senses that something is wrong, searches for the deeper meaning behind their work, and can no longer fully accept the design world exactly as it has been presented. Welcome to the Design Matrix.

It’s Only Common Sense: Complexity Is the Enemy of Profit

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Designing Without a Rulebook: When Engineering Becomes Innovation

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What if the very rules that made you successful as a PCB designer are the ones now holding you back? This reminds me of walking the floor and attending sessions at both PCB West 2025 and APEX EXPO 2026, where one common theme stood out: More designs with traditional PCB “best practices” simply don’t apply. It’s not because they’re wrong, but because the problems we’re solving have fundamentally changed. In some cases, those best practices can actually limit performance. This is where PCB design moves beyond optimization and into something far more challenging: designing without a rulebook.
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