Connect the Dots: Sequential Lamination in HDI PCB Manufacturing
Target Condition: The 5 Ws of PCB Design Constraints
Fresh PCB Concepts: More Than Compliance—A Human-centered Sustainability Approach
South Asia Smartphone Market Grew by 39.5% in 2Q24
October 10, 2024 | IDCEstimated reading time: 3 minutes
According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, South Asia’s (excluding India) overall smartphone market shipped 2.9 million units in 2Q24, with 39.5% growth YoY (year-over-year), continuing a strong double-digit YoY growth from 1Q24.
2Q24 Market Highlights:
Bangladesh’s market shipped 2.0 million units, with 20.1% YoY growth. The festive season of Eid provided an opportunity for brands to introduce offers and discounts, which resulted in double-digit YoY growth.
Nepal’s market shipped 548 thousand units, with 77.8% YoY growth, showing a growth trend for three consecutive quarters. The brands launched affordable “high specs” smartphones to cater to the consumer demand during Nepali New Year and Buddha Jayanti.
Sri Lanka’s market shipped 365 thousand units, with 218% YoY growth, showing a triple-digit growth trend for 5 consecutive quarters. The quarter had been a celebration time for Sinhalese New Year, Vesak Poya, and Poson, in which new brands and new models were launched.
“Nepal and Sri Lanka are expected to continue the growth momentum in 3Q24, with the onset of the Diwali festive period in Nepal and expansion of Chinese brands in Sri Lanka through channel partnerships. However, the political unrest and floods are likely to result in a sharp drop in the Bangladesh market in 3Q24,” says Anjney Bhardwaj, Senior Market Analyst, Mobile Phones, IDC India.
Smartphone ASPs (average selling price) continued to increase, growing by 19.2% YoY and reaching US$152 in 2Q24. The low-end segment (US$100
5G smartphones accounted for 15% of the smartphone share for the three countries, growing 354% YoY:
o The new government in Bangladesh continued with the existing 5G agenda. The top telcos have been rolling out 5G networks using unified 5G licenses under BTRC and reducing 5G data costs, although their priority remains to bring 4G to all. 5G smartphone shipment reached 8% of the total, growing 430% YoY in 2Q24.
o The new Nepalese government has authorized NTA to initiate an auction of 5G spectrum, post Huawei’s 5G testing report. 5G smartphone shipment grew by 212% YoY, accounting for 34% of the total share.
o For Sri Lanka, with a 100% acquisition of Airtel and 74% acquisition of Sri Lankan Telecom, Dialog Axiata has become the largest telco in Sri Lanka and expanding its 5G coverage as well as offering affordable 5G plans. 5G smartphone shipment accounted for 25% of the total smartphones in 2Q24.
The market continued to be dominated by retail channels with a 98% share as consumers prefer to see the device before purchase, which is made easier by easy accessibility in multi-brand outlets and large chain store expansion by national distributors, particularly in Sri Lanka.
Transsion led the region with a 24% market share, followed by Xiaomi at 22% and realme at 14%:
o Transsion led the Bangladesh market for the eighth successive quarter, with Spark Go 2024 and A05s being the most popular, despite a 10% YoY decline. realme tied with Xiaomi for the second spot, with realme’s Note 50 and C65, and Xiaomi’s Redmi 13 and Redmi A3 as their top-selling models.
o Xiaomi continued to lead the Nepal market for the sixth quarter in a row, growing 122% YoY, with the Redmi 13C series being the highest-shipped model in the market. Samsung had the most number of models, with its Galaxy A15 leading the pack. Transsion grew 71% YoY, with Spark Go 2024 being top in demand.
o Honor led the market with a 21% market share in Sri Lanka, owing to X7b as the highest-shipped model in the market. ZTE tied with Samsung for the second position. ZTE’s Blade A34, along with V60 and Neo 2 were its top-selling models while Samsung’s Galaxy A05 led its overall stock.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Nordson Corporation Announces Earnings Release and Webcast for Third Quarter Fiscal Year 2025
07/31/2025 | Nordson CorporationNordson Corporation today announced it will release third quarter fiscal year 2025 earnings on August 20, 2025, after the close of the market.
SES AI Accelerates Timeline for Revenue Growth and Profitability with Acquisition of UZ Energy
07/31/2025 | BUSINESS WIRESES AI Corporation, a global leader in the development and manufacturing of AI-enhanced high-performance Li-Metal and Li-ion batteries, today announced it has executed a definitive agreement to acquire 100% of UZ Energy, an energy storage systems (“ESS”) provider, for a purchase price of approximately $25.5 million, subject to earnout adjustment based on the achievement of specified financial targets.
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
07/25/2025 | Marcy LaRont, I-Connect007In industry news this past week, I’m putting a focus on sustainability in electronics by highlighting my interview with Kelly Scanlon and Corey Dehmey, and Nolan Johnson’s Meet the Author podcast with Beth Turner of MacDermid Alpha Electronics Solutions. I also chose to spotlight the M&A activity and outlook in the U.S. market and regional market news in India and Mexico.