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I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/21/2025 | Nolan Johnson, I-Connect007
When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.

Marcy's Musings: It's Show Time!

02/20/2025 | Marcy LaRont -- Column: Marcy's Musings
It’s hard to believe another year has gone by and it is time, once again, for IPC APEX EXPO. This year marks the 25th anniversary of this iconic show for the electronics industry and, in addition to all the usual suspects, there are some special things in store to celebrate this milestone. Last year, IPC themed the event, “What’s Next is Now.” This year’s theme, “Reimagine the Possibilities,” feels like a wholly appropriate follow-on.

The Marketing Minute: Trade Shows—The Investment That Keeps on Giving

02/19/2025 | Brittany Martin -- Column: The Marketing Minute
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/14/2025 | Andy Shaughnessy, Design007 Magazine
Show season is upon us. Recently, Marcy LaRont and I attended DesignCon’s 30th anniversary show, and the expo floor was packed for almost the entire time. Show managers went all out, hosting a welcome party that included a rocking DJ. Much of the event revolved around AI and how to implement it. Is your company utilizing AI now? I’m featuring an abundance of articles from the past week, covering everything from DesignCon presentations to the benefits of volunteering for an IPC committee. If you’ve ever thought about joining a relevant committee, IPC is always looking for “new blood.”

Building on DesignCon’s 30th Anniversary Momentum

02/04/2025 | Marcy LaRont, I-Connect007
With three decades of technological advancements, DesignCon has established itself as a premier conference for electronics design. Susan Deffree, the group event coordinator, reflects on the event's rich history and the exciting developments for its 30th anniversary.
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