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I-Connect007 Editor’s Choice: Five Must-Reads for the Week

May 2, 2025 | Marcy LaRont, PCB007 Magazine

In our industry, this week’s must-read features include CEE’s Tom Yang and his perspective on having a global business amidst tariff talk and other challenges. Joe Fjelstadt talks to the “Flexperts,” Nick Koop of TTM and Mark Finstead of Flexible Circuit Technologies. Nolan Johnson interviews the McGucken Group about the importance of empathic leadership in BANI times. NCAB’s Ryan Miller writes about reliability and compliance for building PCBs for medical applications, and surprise, more news from Siemens.

Dan's Biz Bookshelf: 'Getting Naked: A Business Fable'

May 1, 2025 | Dan Beaulieu, Dan's Biz Bookshelf

In Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty, Patrick Lencioni brings his unique storytelling approach to an age-old question: How can we build genuine, unbreakable loyalty with our clients? Through the experiences of the protagonist, Jack Bauer (not to be confused with Keifer Sutherland’s action hero in the TV series “24”), we dive into the psychology of client relationships and the simple yet profound truth that loyalty is rooted in vulnerability.





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It’s Only Common Sense: Selling to Engineers

April 28, 2025 | Dan Beaulieu, It's Only Common Sense

Selling to engineers is an art and a science. It requires a tailored approach that respects their mindset and professional priorities, provides data, demonstrates expertise, and solves problems. Here’s how to master the art of...

American Made Advocacy: America, It’s Time to Reclaim Manufacturing Leadership

April 22, 2025 | Shane Whiteside, American Made Advocacy

Like other microelectronics we invented and perfected, PCB manufacturing was offshored to Asia, which undermined our ability to participate fully in the growing global PCB market. Our steady decline in global market share comes with...

Trouble in Your Tank: Organic Addition Agents in Electrolytic Copper Plating

April 15, 2025 | Michael Carano, Trouble in Your Tank

There are numerous factors at play in the science of electroplating or, as most often called, electrolytic plating. One critical element is the use of organic addition agents and their role in copper plating. The function and use of...

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