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I-Connect007 Editor's Choice: Five Must-Reads for the Week

January 17, 2025 | Nolan Johnson, I-Connect007

We’re even more committed to being your best source for industry news and tips and tricks of the trade. To that end, I’m sharing my favorite news items of the week. They range from reports on quarterly earnings to Dan Feinberg’s coverage of CES and some harsh reality from marketing expert Dan Beaulieu. If you missed it on Monday, be sure to read it again here. It’s well worth your time.

The Marketing Minute: Building Connections in the Electronics Industry

January 16, 2025 | Brittany Martin, The Marketing Minute

Welcome to the first edition of The Marketing Minute. As someone deeply immersed in the electronics industry, I’ve seen how this field is not just about circuits and semiconductors; it’s about connections—between components, ideas, and people. Marketing in this niche requires the same principles: building authentic and powerful connections.





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COLUMNS:

In 2024, IPC Government Relations continued to shift the narrative about electronics manufacturing in the halls of government, overcoming decades of policymaker indifference in Washington and Brussels. In Asia, where several...

The Consumer Electronics Show, better known simply as CES 2025, starts today, Jan. 7, and continues to Jan. 10 in Las Vegas with an expected attendance of 150,000 tech enthusiasts and innovators. This highly anticipated annual show is...

It’s Only Common Sense: Making 2025 the Best Sales Year Ever

January 6, 2025 | Dan Beaulieu, It's Only Common Sense

As we start another year, it’s time to reflect on where we’ve been and, more importantly, where we’re going. The world of sales is not for the faint of heart. It’s high stakes, high energy, and high-pressure situations....

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