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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Happy New Year from the I-Connect007 Staff
December 31, 2025 | Michelle Te, I-Connect007Estimated reading time: 1 minute
The I-Connect007 staff wishes you all a Happy New Year! Our offices are closed New Year’s Day and will re-open on Monday, Jan. 5, 2026.
The end of one year and the start of another is often a perfect time to reflect on what has been and where we are headed. We all want better health, more strategic goals, more business, more motivation, and stronger intentions. We can turn over the calendar and a new chapter in our own book of life.
Here are a 11 of my favorite questions I ask myself at the end of each year. Perhaps you can ask yourselves these questions personally and professionally.
1. What am I grateful happened this year?
2. What hard things did I overcome this year?
3. What did 2025 teach me?
4. Who positively impacted my life this year?
5. How am I different from the person I was in January?
6. What relationships do I need to strengthen in 2026?
7. What do I need to start doing?
8. What do I need to stop doing?
9. What do I need to keep doing?
10. What’s one small thing I can do to get 1% better every day?
11. What’s my why?
(Credit: Justin Sua)
Good luck with the self-reflection and we look forward to many partnership opportunities with you in 2026!
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ASC’s John Johnson Bullish on the U.S. and High-tech PCBs
04/28/2026 | Marcy LaRont, I-Connect007It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
An Interview With Keynote Speaker Zack Kass on the 'AI Renaissance'
04/23/2026 | Marcy LaRont, I-Connect007Zack Kass is an AI evangelist, technologist, businessman, and the author of The Next Renaissance: AI and the Expansion of Human Potential. He was a key player in bringing open AI to market and the keynote speaker at APEX EXPO 2026. Immediately following his presentation, I brought Zack to our booth, where we had a most eye-opening conversation about both the positive and negative impacts of artificial intelligence, and going beyond what’s “impossible.”
Single Pair Ethernet (SPE): A Valuable Option for Modern Designs
04/20/2026 | Marcy LaRont, I-Connect007When it comes to designing PCBs and full systems for increasingly complex electronics hardware, who doesn’t want to reduce complexity and cost? Single-Pair Ethernet (SPE) has emerged as a solution and is gaining rapid attention across industrial electronics and PCB design because it enables Ethernet communication over a single twisted pair, replacing the traditional two- or four-pair cabling used in standard Ethernet networks. This seemingly simple shift has significant implications for designers: smaller connectors, reduced cable weight, longer reach, and the ability to carry both data and power over a single pair.
It’s Only Common Sense: Customers Capabilities—and Confidence
04/20/2026 | Dan Beaulieu -- Column: It's Only Common SenseI’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.