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Suggested Items

ASC’s John Johnson Bullish on the U.S. and High-tech PCBs

04/28/2026 | Marcy LaRont, I-Connect007
It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.

It's Only Common Sense: See Your Marketing as a Discipline, Not a Department

04/27/2026 | Dan Beaulieu -- Column: It's Only Common Sense
What does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.

An Interview With Keynote Speaker Zack Kass on the 'AI Renaissance'

04/23/2026 | Marcy LaRont, I-Connect007
Zack Kass is an AI evangelist, technologist, businessman, and the author of The Next Renaissance: AI and the Expansion of Human Potential. He was a key player in bringing open AI to market and the keynote speaker at APEX EXPO 2026. Immediately following his presentation, I brought Zack to our booth, where we had a most eye-opening conversation about both the positive and negative impacts of artificial intelligence, and going beyond what’s “impossible.”

Single Pair Ethernet (SPE): A Valuable Option for Modern Designs

04/20/2026 | Marcy LaRont, I-Connect007
When it comes to designing PCBs and full systems for increasingly complex electronics hardware, who doesn’t want to reduce complexity and cost? Single-Pair Ethernet (SPE) has emerged as a solution and is gaining rapid attention across industrial electronics and PCB design because it enables Ethernet communication over a single twisted pair, replacing the traditional two- or four-pair cabling used in standard Ethernet networks. This seemingly simple shift has significant implications for designers: smaller connectors, reduced cable weight, longer reach, and the ability to carry both data and power over a single pair.

It’s Only Common Sense: Customers Capabilities—and Confidence

04/20/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.
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