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CELUS Drops BOM on Electronics Design Complexity
March 5, 2025 | BUSINESS WIREEstimated reading time: 1 minute
CELUS, developer of the leading AI-assisted electronics design platform used by developers and engineers globally, unveiled a new bill of materials (BOM) experience that better satisfies the needs of electronic engineers by helping them choose the right components for the early stages of their PCB design.
Rather than spend days, weeks or months manually researching, evaluating and downloading product specifications for an array of components, engineers can now leverage an updated BOM view in the CELUS Design Platform. Expanded access to new pricing, lifecycle and supply information simplifies and accelerates the design process with automated, AI-driven recommendations of millions of components. Engineers are better positioned to assess supply chain risks prior to beginning the procurement process, ensuring that components are available to be sourced from manufacturers.
The CELUS Design Platform automates component search and schematic generation, enabling quicker, more accurate designs and capturing all requirements. The CELUS Design Platform’s proprietary AI algorithms then analyze specs and capabilities of available components to offer guided suggestions. A detailed component view emphasizes where the components are used and provides a list of alternatives that are accessible by clicking on the manufacturer parts number or descriptor in the BOM.
By optimizing the BOM design experience with additional data provided by Accuris, CELUS extends its market leadership as the global hub for electronic components and complete solutions. With electronic devices typically containing from 200 to 1,000 individual components, using CELUS radically shortens the time it takes to bring new projects from concept to reality – and to market.
“The ability to find the right components for electronic design projects is both overwhelming and time consuming,” said Tobias Pohl, co-founder and CEO of CELUS. “For the visionaries who might not know where to start with turning their design into a reality or the engineers that have pricing or manufacturing preferences to consider, having a system that provides this insight for every component within a circuit is life changing. The CELUS Design Platform with its new supply and pricing data minimizes the time spent on electronics design by recommending real-time component options that simply work, freeing makers to focus on the value of their projects rather than working on menial tasks to get them there.”
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Facing the Future: Time for Real Talk, Early and Often, Between Design and Fabrication
07/08/2025 | Prashant Patel -- Column: Facing the FutureThere has always been a subtle but significant divide between those who design and those who build printed circuit boards. It’s not a hostile gap, but it is a real one, and in today’s high-speed, high-complexity, high-stakes environment, that gap is costing us more than time and yield. It’s costing us innovation.
DownStream Acquisition Fits Siemens’ ‘Left-Shift’ Model
06/26/2025 | Andy Shaughnessy, I-Connect007I recently spoke to DownStream Technologies founder Joe Clark about the company’s acquisition by Siemens. We were later joined by A.J. Incorvaia, Siemens’ senior VP of electronic board systems. Joe discussed how he, Rick Almeida, and Ken Tepper launched the company in the months after 9/11 and how the acquisition came about. A.J. provides some background on the acquisition and explains why the companies’ tools are complementary.
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
06/26/2025 | John Watson -- Column: Elementary, Mr. WatsonThere's a story about a young woman preparing a holiday ham. Before putting it in the pan, she cuts off the ends. When asked why, she shrugs and says, "That's how my mom always did it." She asks her mother, who gives the same answer. Eventually, the question reaches Grandma, who laughs and says, "Oh, I only cut the ends off because my pan was too small." This story is a powerful analogy for how many PCB designers approach routing today.