-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueTraining New Designers
Where will we find the next generation of PCB designers and design engineers? Once we locate them, how will we train and educate them? What will PCB designers of the future need to master to deal with tomorrow’s technology?
The Designer of the Future
Our expert contributors peer into their crystal balls and offer their thoughts on the designers and design engineers of tomorrow, and what their jobs will look like.
Advanced Packaging and Stackup Design
This month, our expert contributors discuss the impact of advanced packaging on stackup design—from SI and DFM challenges through the variety of material tradeoffs that designers must contend with in HDI and UHDI.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - design007 Magazine
AT&S: School Class Experiences Hands-on Microelectronics
December 21, 2023 | AT&SEstimated reading time: 2 minutes

The global high-tech company AT&S develops and produces pioneering connection technologies. However, AT&S products and the highly complex technology behind them are usually invisibly installed in the end devices of AT&S customers.
In order to make the invisible visible and the intangible tangible, AT&S has installed a spectacular Erlebniswelt (“world of experience”) in Hinterberg and officially opened it on December 13. As an international partner school of AT&S, the Europagymnasium Leoben was given an exclusive first glimpse into this world to test the educational concept first-hand.
The youngsters’ journey began in the foyer of the NWW with an interactive world map showing all AT&S locations, video installations, a career building block generator, a selfie station, an oversized circuit board layer model and a dizzying simulation flight in the 3D cinema through the inside of a smartphone – right up to the selfie flash. Afterwards, the school class were given white work coats and set off with an AT&S guide to the multimedia stations in production, past cleanroom employees and the physics laboratory and with a brief look at HTB3, the new competence center for IC substrates in Europe, which will open in 2024.
First class feedback
AT&S tour guide Christopher Kaiser, Training Coordinator, had plenty of exciting facts to spread, and the students were very attentive, as the feedback round proved. Moritz (13) had even memorized technical details: “I was most impressed by the 3D cinema, the glowing conductor paths at the entrance, the cleanroom suits and the fact that you can press almost 100 layers into one printed circuit board.” His classmate David (13) was amazed: “I didn’t expect to learn so much today. Everyone was very nice. We even got a little present at the end.” Christian (13) summarized: “The Erlebniswelt is very child-friendly and you get a great glimpse into the company. The technological modern age was explained to us in a great way and we were even able to watch the employees at work, which was very fascinating, all in all a wonderful visit.” Alina (13) from Niklasdorf spoke was also enthusiastic about AT&S technology: “The employees in the cleanroom suit and the 3D cinema were really great. My uncle worked at AT&S for years and now I know what the company looks like from the inside.”
Complex topic, experienced at first hand
For Carina Pusch, class teacher of the 3rd grade at Europagymnasium Leoben, the educational concept of the Erlebniswelt is a great addition to the lessons at school: “The AT&S Erlebniswelt is very impressive because the complex topic of microelectronics can be experienced and touched up close. AT&S manages to explain high-tech to young students. You don’t need an advanced degree in science to understand what it’s all about. My students were totally enthusiastic.”
The AT&S Erlebniswelt was conceived in collaboration with SFG, the Styrian Business Promotion Agency, as a project of Erlebniswelt Wirtschaft, an initiative of the Province of Styria, and implemented with Creative Industries Styria (CIS) and the design agencies “look! design” and “Ars Electronica Futurelab”. From January 2024, the Line Tours will be available to all visitors, not just school classes, upon registration.
Tour facts
- Language: German/English
- Duration: 90 min.
- Groups: max. 15 people, school classes please enquire separately
- Age: recommended from 10 years
- Free admission
- Limited accessibility
Suggested Items
Don’t Rush: Get ‘Acclimated’ With Each Level of SI
02/27/2025 | Andy Shaughnessy, I-Connect007During DesignCon, I met with Al Neves, the founder of Wild River Technology, and a serious fly fisherman as well. As Al explains, some engineers are getting ahead of themselves by rushing to take on complex SI challenges before they’ve mastered their foundational knowledge. Like climbers on Mount Everest, these engineers need to spend more time getting “acclimated” at base camp before heading for the summit.
It’s Only Common Sense: Success—The Devil's in the Details
02/24/2025 | Dan Beaulieu -- Column: It's Only Common SenseTo achieve business success, we often focus on the big picture—market share, revenue growth, and innovation. However, success is not simply about grand strategies or groundbreaking ideas. It’s the small, often overlooked touches that set the best businesses apart. As the saying goes, "The devil is in the details." I’d argue the angel is there, too. Here’s why details matter and how they can lead to success.
Marcy's Musings: It's Show Time!
02/20/2025 | Marcy LaRont -- Column: Marcy's MusingsIt’s hard to believe another year has gone by and it is time, once again, for IPC APEX EXPO. This year marks the 25th anniversary of this iconic show for the electronics industry and, in addition to all the usual suspects, there are some special things in store to celebrate this milestone. Last year, IPC themed the event, “What’s Next is Now.” This year’s theme, “Reimagine the Possibilities,” feels like a wholly appropriate follow-on.
Eutelsat, ATSS Renew Strategic Partnership for Premium Satellite Services Across MENA
02/14/2025 | BUSINESS WIREEutelsat and Saudi Arabia’s Advanced Telecommunications Solutions and Services (ATSS) have renewed their satellite capacity agreement on the EUTELSAT 8 West B satellite reinforcing the long-standing collaboration between the two companies. The contract signing took place during the LEAP event in Riyadh, Saudi Arabia.
The Secret Value of Committee Work
02/12/2025 | Nolan Johnson, I-Connect007Teresa Rowe leads the standards and practices at IPC, and in this conversation delves into the nuts and bolts of getting involved in standards development. It’s a commitment of time that’s well worth the effort, she says, because you learn not only how a standard comes to light, but why and how dissenting opinions are purposely left out. You’ll come away from this discussion feeling comfortable about how you can get involved and why it will make a difference for your company. For those passionate about advancing their careers and contributing to industry standards, Teresa’s insights make a compelling case for getting involved.