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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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PowerComp to Represent Board Shark PCB in New England
October 2, 2020 | Board Shark PCBEstimated reading time: 1 minute
Board Shark PCB, a leading PCB solution provider, is pleased to announce that it has hired Power Component Sales, LLC (PowerComp) as its manufacturers’ representative. Under the agreement, Russell Nee and the team at PowerComp will provide sales and service for Board Shark PCB in New England and Upstate New York.
We are excited to have PowerComp as our representative’s in the Northeast,” stated Carl Moehring, President of Board Shark. “I am impressed with their approach to servicing their customers and communicating with their principals. Their dedicated team of professional sales and customer service staff will be a great benefit to increasing our market presence in this region.”
PowerComp is headquartered in South Windsor, Connecticut, with a sales office in Charlton Massachusetts. Founded in 1990, PowerComp represents manufacturers of electronic components used in power and related applications. Russell Nee, President/CEO, has been with the company for more than 30 years.
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Punching Out: How Are the Big Boys in Electronics Doing?
05/12/2026 | Tom Kastner -- Column: Punching Out!Let’s see what the public companies are up to in the PCB and EMS industries. In North America, there are only a couple of publicly traded PCB companies: TTM Technologies and Firan Technology Group. On the EMS side, there are a few more: Flex, Jabil, Celestica, Sanmina,, Benchmark, Fabrinet, Kimball Electronics, Plexus Corp, Nortech Systems, and Key Tronic Corp. From an M&A standpoint, these public companies have been fairly quiet in the past five years. FTG completed two deals in 2022 (IMI and Holaday), Flex had three deals, Jabil had five deals, and Sanmina had one deal.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.