It’s Only Common Sense: Customers Capabilities—and Confidence
Dan’s Biz Bookshelf: ‘The 'NVIDIA Way: Jensen Huang and the Making of a Tech Giant’
PHOTO GALLERY: Putting in the Work on Standards, Professional Development
April 16, 2026 | I-Connect007Estimated reading time: Less than a minute
Behind every standard, innovation, and step forward in electronics are the people who show up to do the work. This week's photo gallery highlights the attendees who filled meeting rooms and classrooms throughout APEX, collaborating on standards development committees, sharing expertise, and investing in their own growth through professional development. These are the faces of progress, gathered not just to learn, but to contribute and shape what comes next.
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It’s Only Common Sense: Customers Capabilities—and Confidence
04/20/2026 | Dan Beaulieu -- Column: It's Only Common SenseI’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
PHOTO GALLERY: A Show Floor Showcase, Part 2
04/03/2026 | I-Connect007Take a walk back through APEX EXPO with our photo gallery, capturing the faces, moments, and energy from across more than 400 booths on the show floor. This week, we’re highlighting our many customers, and some of the work in the I-Connect007 booth, where we conducted dozens of video and audio interviews. It’s a chance to see who was there, what was happening in real time, and maybe even spot yourself in the crowd.
Nolan’s Notes: Wire Harness—The Underdog of the Industry
04/01/2026 | Nolan Johnson -- Column: Nolan's NotesMy dad’s favorite cartoon character was “Underdog,” one of the very first American Saturday morning cartoon shows. When someone asked him for help, Underdog would proudly declare, “Never Fear! Underdog is here!” Over time, I learned that “underdog” had a wider, more socially poignant meaning than just the name of a cartoon superhero. These stories about underdogs kept coming to mind while working on this issue about the challenges facing the wire harness industry. The product is not exactly glamorous and is often treated as an afterthought, but it is most certainly critical to the system.
PHOTO GALLERY: A Show Floor Showcase
03/27/2026 | Real Time with... APEX EXPOTake a walk back through APEX EXPO with our photo gallery, capturing the faces, moments, and energy from across more than 400 booths on the show floor. This week, we’re highlighting our many customers, and some of the work in the I-Connect007 booth, where we conducted dozens of video and audio interviews. It’s a chance to see who was there, what was happening in real time, and maybe even spot yourself in the crowd.