It’s Only Common Sense: Create Passion That Customers Feel
Punching Out: How to Stay Focused in Business and M&A
SEMI announced that Sunny Stalnaker of ASML has won the 2025 SEMI Sales and Marketing Excellence Award, inspired by Bob Graham. As the 23rd recipient, Stalnaker will be honored for her role in facilitating the landmark 2012 extreme ultraviolet lithography (EUV) Customer Co-Investment Program between ASML, TSMC, Intel, and Samsung that funded the commercialization of the technology. The award will be presented during SEMICON Korea 2025, taking place February 19-21 at COEX in Seoul.
SEMIAfter decades of shrinking transistors, ultraviolet lasers could no longer print circuit patterns fine enough to satisfy the semiconductor industry’s needs. To achieve finer circuits and maintain the integrity of Moore’s Law, EUV lithography became the most viable option. Stalnaker’s central role in bringing together direct competitors made the Customer Co-Investment Program possible. Without her efforts, EUV development would have likely stalled, preventing smarter, cheaper, and more efficient consumer electronics.
Sunny Stalnaker“Sunny Stalnaker’s contributions to industrializing EUV lithography extended Moore’s Law and helped to continue the global semiconductor industry’s legacy of enabling the technological advances our world depends on,” said Ajit Manocha, SEMI President and CEO. “SEMI and its membership are honored to recognize Stalnaker for her exceptional leadership and tenacious pursuit of innovation during a pivotal time in our industry’s history.”
The SEMI Sales and Marketing Excellence Award was inspired by the late Bob Graham, a respected sales and marketing leader who was a member of the founding team of Intel. Graham also helped establish industry-leading companies such as Applied Materials and Novellus Systems (now Lam Research). The award was developed to honor individuals for the creation and/or implementation of marketing programs that enhance customer satisfaction and further the growth of the semiconductor equipment and materials industry.
The award is making its return following a six-year hiatus brought on by COVID-19. Eligible candidates are nominated by their industry peers and selected after due diligence by the SEMI Sales and Marketing Excellence Award Committee.
