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The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.

Jerome Larez Returns to Represent Prototron Circuits in the Northwest

09/02/2026 | Prototron Circuits
Prototron Circuits is pleased to announce that veteran printed circuit board professional Jerome Larez has returned to represent the company as its technical sales resource for the Northwest territory.

Nolan’s Notes: Why Mexico’s Time Has Come

09/02/2026 | Nolan Johnson -- Column: Nolan's Notes
Why are so many electronics companies looking more closely at Mexico? Geography and labor costs are obvious answers, but trade policy adds another important piece to the equation. U.S. trade attorney James Kim recently pointed out that certain Chinese-origin IT goods can qualify for USMCA preferential treatment when shipped to the U.S. from Mexico, even when the Mexican operation consists only of sorting, picking, packing, and shipping. The provision, rooted in NAFTA Annex 308.1 and recognized in U.S. Customs and Border Protection rulings, gives Mexico a potentially valuable role as a gateway into the U.S. market and strengthens the case for further investment there.

THECA 2026 Review: Innovating PCBs and Advanced Electronics

08/31/2026 | Marcy LaRont, I-Connect007
The Thailand Printed Circuit Association hosted its third annual trade show in the bustling city of Bangkok this past week, under the theme “Innovating PCB and Advanced Electronics with Next-Gen Packaging.” Building on its success as a leading PCB industry exhibition, THECA has brought together the entire PCB value chain, creating a comprehensive platform for advanced electronics.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/28/2026 | Nolan Johnson, I-Connect007
This week, the Global Electronics Association published its monthly report on PCB fabrication and EMS bookings and shipments, and the numbers are extremely positive. In EMS, the three-month book-to-bill ratio stands at 1.29 for July. Year-to-date EMS bookings are at 11% over 2025. The picture is similar in PCB fabrication as well. Year-to-date bookings are up 33% over last year, and book-to-bill stands at 1.46.
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