Marcy's Musings: It's Show Time!
One World, One Industry: Mapping the Future of the Electronics Workforce
The Marketing Minute
Column from: Brittany Martin
Brittany Martin is a marketing manager at I-Connect007, specializing in digital strategy, audience engagement, and brand growth. With a passion for creative storytelling and data-driven results, she brings fresh insights to the ever-evolving world of electronics marketing.
February 19, 2025
The Marketing Minute: Trade Shows—The Investment That Keeps on Giving
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).January 16, 2025
The Marketing Minute: Building Connections in the Electronics Industry
Welcome to the first edition of The Marketing Minute. As someone deeply immersed in the electronics industry, I’ve seen how this field is not just about circuits and semiconductors; it’s about connections—between components, ideas, and people. Marketing in this niche requires the same principles: building authentic and powerful connections.
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