-
-
News
News Highlights
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Estimated reading time: Less than a minute

It's Only Common Sense: What About This Price Thing?
Dan Beaulieu asks, "What are we going to do about always going for the lowest price at any cost?" The real cost of going for the lowest prices are real--very real, indeed. The customer may always be right, but when that customer insists on the lowest priced product, at the expense of quality, then that customer is not putting out the best product possible.Listen to It's Only Common Sense here.
More Columns from It's Only Common Sense
It’s Only Common Sense: How to Win Back Lost CustomersIt’s Only Common Sense: Knowing When to Walk Away
It’s Only Common Sense: Customer Service Is Sales in Disguise
It’s Only Common Sense: Your Guide to Better Time Management
It’s Only Common Sense: Selling to Today's Generation of Buyers
It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)
It’s Only Common Sense: Selling Without Selling
It’s Only Common Sense: The Power of Storytelling in Sales