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Renesas Opens Physical AI & Robotics Lab in Beijing

08/27/2026 | BUSINESS WIRE
Renesas Electronics Corporation, a premier supplier of advanced semiconductor solutions, announced the official opening of its Physical AI & Robotics Lab in Beijing, China.

Elementary, Mr. Watson: PCB Design Is a Team Sport (Revisited)

08/27/2026 | John Watson -- Column: Elementary, Mr. Watson
At the Tokyo 2020 Olympics, the U.S. men’s 4x100-meter relay team of Trayvon Bromell, Fred Kerley, Ronnie Baker, and Cravon Gillespie was expected to contend for gold. With some of the fastest sprinters in the world, simply reaching the final seemed almost certain. Instead, the heavily favored team finished sixth in its qualifying heat and failed to advance, missing the final by just two-hundredths of a second. This massive disappointment was not due to a lack of individual speed but to a poorly executed baton exchange between Kerley and Baker, which forced both runners to slow down at the most critical moment.

Target Condition: Life in the Engineering Ecosystem

08/25/2026 | Kelly Dack -- Column: Target Condition
A while back, I started thinking about the word ecosystem, a term that's become almost mandatory in discussions about electronics: the PCB ecosystem, the electronics ecosystem, and the design ecosystem. Is it more than an overused metaphor, or what if it really is an ecosystem? That question sent me down the kind of rabbit hole I enjoy. I started imagining electrical engineers, product managers, PCB designers, manufacturing and test engineers, supplier management, quality, and everyone else we work with fitting into the same kind of biological classification system we learned in high school.

It’s Only Common Sense: Customers Need Confidence More Than Low Prices

08/24/2026 | Dan Beaulieu -- Column: It's Only Common Sense
It’s a business myth that customers buy primarily on price. This belief has shaped sales strategies for decades, but after more than 40 years working with electronics manufacturers, OEMs, and EMS providers around the world, I have learned this simply is not true. Customers are actually looking for the lowest risk. From AI to advanced manufacturing technologies, we are producing products that would have seemed impossible only a few years ago. Every new product carries enormous expectations, and every supplier becomes an important part of that customer's success. In an environment like this, confidence has become one of the most valuable products any company can offer.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/21/2026 | Michelle Te, I-Connect007
Some situations came up for me this week (delayed flights and malfunctioning work software) that highlighted how much we rely on tools every day. When they’re working, we barely think about them. When they’re not, we’re suddenly reminded of everything else that has to be in place for the work to get done: good processes, knowledgeable people, communication, teamwork, and sometimes ingenuity. I’ve observed that engineers aren’t any different in their work.
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