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Suggested Items

The Marketing Minute: The Tyranny of the Dashboard

07/08/2026 | Brittany Martin -- Column: The Marketing Minute
For years, I treated my health like a dashboard. I tracked my steps, calories, protein intake, sleep score, and resting heart rate. If a number could be attached to it, I wanted to optimize it, and I got pretty good at it. But the dashboard wasn't telling the whole story, and that was a problem. I could hit every target and still feel exhausted. I could achieve every metric while ignoring stress, recovery, and whether I actually felt healthy. Eventually, I realized I'd become less interested in my health than in producing good numbers. I had become a slave to the dashboard.

Standard of Excellence: The Future of Fabrication—From Art to Automation

06/24/2026 | Anaya Vardya -- Column: Standard of Excellence
In the earliest days of PCB manufacturing, every build was part science, craftsmanship, and prayer. Veteran fabricators could smell a bad batch of laminate before it failed, sense a process drift before it showed up on a chart, and diagnose a plating problem by sight. That human intuition, the art of fabrication, was the foundation of our industry. The next generation of excellence is about magnifying the human touch through intelligent automation, data-driven control, and a digital mindset that ties every process, operator, and outcome together.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

06/19/2026 | Michelle Te, I-Connect007
Why do so many students who begin college intending to pursue STEM careers ultimately change direction? According to research highlighted by Malcolm Gladwell, the answer often has less to do with ability than perseverance. That spirit of continuous learning is reflected in my must-reads for the week, from major industry investments and policy developments to conferences, publications, and tools designed to help engineers improve their craft. Be sure to read the June issues of I-Connect007 Magazine and the Advanced Electronics Packaging Digest, which both published this week. They serve as a reminder that innovation depends not only on technology, but also on the people willing to keep learning and growing throughout their careers.

EPTAC: The ‘Ivy League’ of High-tech Training

06/17/2026 | Marcy LaRont, I-Connect007 Magazine
It’s been an exciting time for EPTAC, an IPC training and certification center based in Salem, New Hampshire, which recently opened a new state-of-the-art training facility to much fanfare. To help celebrate this accomplishment, we spoke with some key individuals who tell the story of what truly makes EPTAC successful. For over 35 years, EPTAC has built a reputation as a leading provider of IPC training and certification for the electronics manufacturing industry.

It’s Only Common Sense: Stay Curious, My Friends

06/15/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve met people in business who act like curiosity is a weakness. They think asking questions makes them look inexperienced or uninformed. They throw around buzzwords and charts. They look serious in meetings, yet hope no one asks them a direct question. Meanwhile, the truly smart people in the room are willing to raise their hands and ask for the explanation. Curious people almost always outperform know-it-alls. Why? Because curious people keep learning. The world changes far too quickly for anybody to stop learning. Especially now.
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