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SMTA Guadalajara: 15 Years of Advancement in Electronics Manufacturing

09/09/2026 | Ana Maria Mendoza, SMTA Mexico
This year, SMTA Guadalajara Expo & Tech Forum, Oct. 7–8, marks 15 years of supporting and advancing the electronics manufacturing industry in the region. Over the years, the event has grown steadily in both attendance and industry impact, becoming one of the most important events of its kind in Latin America. SMTA Guadalajara brings together OEMs, EMS providers, suppliers, academia, and industry experts. As one of Mexico's largest electronics manufacturing hubs, Guadalajara provides the ideal setting for companies to discover new technologies, strengthen partnerships, and exchange technical knowledge.

The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.

The Chemical Connection: More Solutions to Common PCB Etching Questions

09/09/2026 | Don Ball -- Column: The Chemical Connection
Rather than pontificating at great length on a subject I know nothing about, although I have been known to do this on occasion (the scientific term for this is “baffling them with bull****”), I decided to comment on some basic questions and problems that keep popping up in spite of them having been around forever and having known solutions. Most of the inquiries come from the new process engineers who are being promoted as the older, more experienced process engineers retire. They’re so basic that the older people don’t even think about them anymore, let alone pass the knowledge on, so when these questions or problems arise, the new people are unaware that there are explanations and/or solutions.

Jerome Larez Returns to Represent Prototron Circuits in the Northwest

09/02/2026 | Prototron Circuits
Prototron Circuits is pleased to announce that veteran printed circuit board professional Jerome Larez has returned to represent the company as its technical sales resource for the Northwest territory.

Nolan’s Notes: Why Mexico’s Time Has Come

09/02/2026 | Nolan Johnson -- Column: Nolan's Notes
Why are so many electronics companies looking more closely at Mexico? Geography and labor costs are obvious answers, but trade policy adds another important piece to the equation. U.S. trade attorney James Kim recently pointed out that certain Chinese-origin IT goods can qualify for USMCA preferential treatment when shipped to the U.S. from Mexico, even when the Mexican operation consists only of sorting, picking, packing, and shipping. The provision, rooted in NAFTA Annex 308.1 and recognized in U.S. Customs and Border Protection rulings, gives Mexico a potentially valuable role as a gateway into the U.S. market and strengthens the case for further investment there.
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