Hyundai Motor Group to Establish Innovation Hub to Lead Robotics, AI, and Hydrogen Energy in Korea

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Hyundai Motor Group (the Group) announced it has signed a Memorandum of Understanding (MOU) with the South Korean government and Jeonbuk State to establish an innovation hub in the Saemangeum area of Gunsan city.

This strategic move positions the Group as a leader in robotics, AI and energy solutions, with plans to invest approximately KRW 9 trillion beginning in 2026 to construct a cutting-edge industrial complex. Through this initiative, the Group aims to pioneer the seamless integration of advanced AI and hydrogen energy transformation to advance human progress.

“What we're building in Saemangeum will reshape not just a region, but Korea's industrial future. Hyundai Motor Group brings together the manufacturing excellence, AI capabilities, and hydrogen energy expertise needed to establish a truly advanced industrial ecosystem. This is how we translate our commitment to 'Progress for Humanity' into reality,” said Jaehoon Chang, Vice Chair of Hyundai Motor Group.

What is Hyundai Motor Group Planning in Saemangeum?

The Group will establish a major innovation hub dedicated to advancing robotics, AI, hydrogen energy, solar power and AI-driven smart city solutions. A significant portion of the investment will focus on new businesses based on these technologies, contributing to the development of Korea’s future industrial competitiveness. Through expanded investment across various regions, the Group aims to stimulate local economic growth and lay the foundation for the sustainable growth of Korea and its mobility industry.

Why Was Saemangeum Chosen for This Investment?

Saemangeum is a strategic location for this transformative project due to its abundant renewable energy resources and comprehensive transportation infrastructure, including rail, port and airport connectivity.

This investment is a core initiative within the Group’s broader plan to invest KRW 125.2 trillion in Korea from 2026 to the end of 2030, announced last year.

Who Attended the Signing Ceremony?

The signing ceremony was attended by key government officials and Hyundai Motor Group executives, including:

Government Officials: Jae Myung Lee, President of the Republic of Korea; Kyunghoon Bae, Deputy Prime Minister and Minister of Science and ICT; Yun-duk Kim, Minister of Land, Infrastructure and Transport; Jung-Kwan Kim, Minister of Trade, Industry and Resources; Sungwhan Kim, Minister of Climate, Energy and Environment; Eui-Keum Kim, Administrator of the Saemangeum Development Investment Agency; and Kwan Young Kim, Governor of Jeonbuk State.

Hyundai Motor Group Representatives: Euisun Chung, Executive Chair; Jaehoon Chang, Vice Chair; Gang Hyun Seo, President and Head of Corporate Planning Office; Sung Kim, President and Head of Strategy and Planning Division; Juncheul Jung, President and Head of Manufacturing Area; and Eunsook Jin, President and Head of ICT Management Division.