-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueInventing the Future with SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Advancements in High-reliability Alloys for Automotive and High-performance Applications
May 22, 2025 | Barry Matties, I-Connect007Estimated reading time: 1 minute

At IPC APEX EXPO, MacDermid Alpha Electronic Solutions showcased its latest innovations in SMT assembly materials designed to meet the growing demands for reliability and sustainability in automotive and high-performance applications. In this interview, Ebad Rehman, business product manager, discusses the evolution of high-reliability alloys, spotlighting ALPHA® Innolot®, a proven solution developed in response to the automotive industry’s increasing expectations for durability and performance under harsh operating conditions.
He also introduces a new reworkable edgebond that supports sustainability goals by enabling component reworkability, improving manufacturing yields, and minimizing scrap, making it ideal for critical automotive applications requiring exceptional board-level reliability. Additionally, Beth Turner, senior technical manager for Electrolube, shares insights into the development of conformal coatings and thermal interface materials, emphasizing their role in enhancing PCB reliability and performance in harsh environments.
Barry Matties: Ebad, it is good to speak with you. Why don’t we start with a general overview of your product lines?
Ebad Rehman: My product line is primarily focused on high-reliability solutions and materials for SMT applications, including edgebond, underfills, Innolot, and the future generation of high-reliability alloys. These products are focused on ultra-high-density interconnects (UHDI) and next-generation electronics assemblies in automotive, aerospace, and high-performance computing markets. Recently, we introduced our newest HiTech®, which contributes to sustainability and provides flexibility.
Matties: What problem are you trying to solve when looking at the reliability products?
Rehman: When we look at reliability, it's a continuum. In the early 2000s, the first lead-free high-reliability alloy was introduced. MacDermid Alpha was part of the consortium that led to the advent of Innolot, which is now synonymous with higher reliability alloys. That continuum means we’re always evolving our solutions—what worked five years ago simply won’t meet the demands of today’s electronics.
As we look at trends, we are especially driven by the automotive market segment, where in-use longevity and time-to-failure are critical. These are mission-critical applications fuel that reliability continuum: each new generation of electronics tests the limits of existing materials, so we must continuously push performance higher.
To read this entire In-depth with... MacDermid Alpha Electronics Solutions interview which appears in the May 2025 issue of Design007 Magazine, click here.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Advint and SanRex Expand High-Performance DC Rectifier Access for North American PCB Fabricators
08/12/2025 | Advint IncorporatedAdvint Incorporated has entered a strategic partnership with SanRex Corporation, enhancing access to industrial-grade DC rectifiers for the US printed circuit board industry. With a legacy of power innovation and performance across the globe, SanRex rectifiers are available through Advint’s proficient distribution network.
ZESTRON to Exhibit at Upcoming SMTA Guadalajara Expo
08/07/2025 | ZESTRONZESTRON, a global leader in high-precision cleaning solutions and services, is excited to announce its participation in the 2025 SMTA Guadalajara Expo & Tech Forum.
Magnalytix’s Dr. Mike Bixenman to Guide PDC at SMTA High-Reliability Cleaning and Conformal Coating Conference
07/31/2025 | MAGNALYTIXMagnalytix, providing real-time reliability solutions for electronics manufacturing, is excited to announce that Dr. Mike Bixenman will present the professional development course “The Effects of Flux Residues and Process Contamination on the Reliability of the Electronic Assembly” on Wednesday, Aug. 13 at 9:00 AM CST to open the second day of the STMA High-Reliability Cleaning and Conformal Coating Conference.
Federal Electronics Mexico Enhances SMT Line with Installation of Heller Industries Reflow Oven
08/01/2025 | Federal ElectronicsFederal Electronics, a leader in providing advanced electronic manufacturing services, has enhanced its surface mount technology (SMT) operations with the installation of a new Heller Industries reflow oven at its facility in Hermosillo. This upgrade supports the company’s continued growth in high-reliability markets such as aerospace, medical, industrial, and instrumentation.
KYZEN Cleaning Experts to Provide Insights at SMTA High Reliability Cleaning and Coating Conference
07/29/2025 | KYZEN'KYZEN, the global leader in innovative environmentally responsible cleaning chemistries, announced today that three members of the KYZEN team of cleaning experts will present technical presentations as part of KYZEN’s participation at the 2025 SMTA High Reliability Cleaning and Conformal Coating Conference scheduled to take place Aug. 12-14, 2025 at the Westin DFW Airport.