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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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American Standard Circuits to Exhibit and Speak at SMTA Oregon Expo
May 14, 2025 | American Standard CircuitsEstimated reading time: 1 minute

Anaya Vardya, President, and CEO of American Standard Sunstone Circuits has announced that his company will be exhibiting SMTA Oregon Expo & Tech Forum to be held on May 20 at the Wingspan Events and Conference Center in Hillsboro, Oregon.
“Now that we have our ASC Sunstone Circuits division in Oregon, this show is of particular importance to us. It has always been a successful event for them in the past and we look forward to having a variety of members from both teams on hand to meet with customers and prospects. It will be a great opportunity for us to display the complete portfolio of services and products that our combined locations offer our customers,” commented Vardya when making the announcement.
Anaya Vardya will be participating in a panel discussion at 2 PM at the event as well.
Navigating the Landscape of PCB Surface Finishes: innovations, Challenges, and Best Practices
Panelists:
- Akhil Kumar, Intel Corporation
- Anaya Vardya, American Standard Circuits
- Kunal Shah, Lilotree
- Rob Rowland, Axiom Electronics
Description: This panel will explore the evolving landscape of PCB surface finishes, highlighting recent innovations that enhance performance and reliability. It will expound on the challenges faced by engineers in selecting the optimal finish amidst diverse options like HASL, ENIG, ENEPIG, ImAg and OSP. Attendees will gain insights into best practices for balancing cost, functionality, sustainability and environmental considerations in surface finish selection. Examples of Failure analysis on defects, root caused to the surface finish, will be illustrated. By understanding these dynamics, participants can make informed decisions that drive successful PCB design and manufacturing outcomes.
Be sure to visit ASC on the show floor.
Check out these educational offerings from American Standard Circuits | ASC Sunstone:
- The Printed Circuit Designer's Guide to... DFM Essentials
- The Printed Circuit Designer’s Guide to... Fundamentals of RF/Microwave PCBs
- The Printed Circuit Designer’s Guide to... Flex and Rigid-Flex Fundamentals
- The Companion Guide to Flex and Rigid-Flex Fundamentals
- The Printed Circuit Designer’s Guide to… Thermal Management: A Fabricator's Perspective
- On the Line with...ASC Sunstone: Design for Manufacturing Podcast
Visit I-007eBooks.com to download these and other free titles.
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Brent Fischthal - Koh YoungSuggested Items
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Meet the Author: Beth Turner Explores Encapsulating Sustainability for Electronics
07/23/2025 | I-Connect007In a special Meet the Author edition of On the Line with…, host Nolan Johnson welcomes Beth Turner, senior technical manager at MacDermid Alpha Electronics Solutions. Beth is the author of The Printed Circuit Assembler’s Guide to… Encapsulating Sustainability for Electronics.
Meet the Author Podcast: Martyn Gaudion Unpacks the Secrets of High-Speed PCB Design
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New Companion Guide to ‘DFM Essentials’ Delivers Deeper, Practical PCB Design Insights
06/09/2025 | I-Connect007The Companion Guide to DFM Essentials: Tips for Designing for Manufacturing is now available for free download. Building on the popular Printed Circuit Designer’s Guide to... DFM Essentials, this new resource from American Standard Circuits and ASC Sunstone Circuits offers advanced, real-world guidance to help PCB designers streamline production and avoid costly pitfalls.
Polar Brings New Book 'The PCB Designers Guide to... More Secrets of High Speed PCBs' to EIPC Edinburgh
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