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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Rogers Reports Q1 2025 Results
April 30, 2025 | Rogers CorporationEstimated reading time: 1 minute
Rogers Corporation announced financial results for the first quarter of 2025.
"Our first quarter unfolded largely as we expected with financial results that were in line with our guidance expectations,” stated Colin Gouveia, Rogers' President and CEO. "Sales decreased slightly versus the prior quarter as a result of unfavorable foreign currency changes and seasonally lower sales in the portable electronics market, but we were pleased to see improved demand in the ADAS and industrial end markets. We also further strengthened our balance sheet, ending the quarter with a $176 million cash position. Furthermore, we implemented additional measures to reduce operating expenses and manufacturing costs to enhance Rogers' competitiveness in this current environment.
"Visibility into the remainder of the year is limited due to broad uncertainty related to tariffs and global trade," said Gouveia. "However, despite these challenges, we remain focused on executing our commercial, innovation, and operational priorities. Combined with our strong financial position, these priorities are positioning Rogers for success as market conditions improve."
Q1 2025 Summary of Results
Net sales of $190.5 million decreased 0.9% versus the prior quarter. Advanced Electronics Solutions (AES) net sales increased by 1.8% primarily related to higher ADAS and aerospace and defense sales, partially offset by lower EV/HEV and industrial sales. Elastomeric Material Solutions (EMS) net sales decreased by 4.3% primarily from a seasonal decline in portable electronics sales and lower EV/HEV sales, partially offset by higher general industrial sales. Currency exchange rates unfavorably impacted total company net sales in the first quarter of 2025 by $3.0 million compared to the prior quarter.
GAAP losses per diluted share were $(0.08) compared to losses per diluted share of $(0.03) in the previous quarter. On an adjusted basis, earnings were $0.27 per diluted share compared to earnings of $0.46 per diluted share in the prior quarter.
Ending cash and cash equivalents were $175.6 million, an increase of $15.8 million versus the prior quarter. Net cash provided by operating activities in the first quarter was $11.7 million and capital expenditures were $9.6 million. Proceeds from the sale of a manufacturing facility in Arizona were $13.4 million.
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07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.
ViTrox’s HITS 5.0 Empowers Global Partners with Innovative Solutions and Stronger Bonds
07/16/2025 | ViTroxViTrox, strives to be the World’s Most Trusted Technology Company, proudly announces the successful conclusion of its fifth edition of High Impact Training for Sales (HITS 5.0), held from 23rd to 27th June 2025 at ViTrox Campus 2.0 and 3.0, located in Batu Kawan Industrial Park, Penang, Malaysia.
The Marketing Minute: The First Step to More Sales—Marketing
07/16/2025 | Brittany Martin -- Column: The Marketing MinuteIn today’s competitive B2B landscape, marketing is no longer just a support role; it’s the starting line. Before a PO is ever submitted, marketing has already laid the foundation for the sale. These days, buyers are more informed, selective, and self-guided than ever, and marketing is how they find, evaluate, and build trust in your company.
It’s Only Common Sense: Customer Service Is Sales in Disguise
07/14/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer service is one of the most powerful sales tools a business can deploy. Every interaction—whether they're calling to ask a question, complain, or inquire about your hours—is an opportunity to build your brand, create loyalty, and drive sales.
ViTrox Announces Strategic Partnership with Maxim SMT to Strengthen Presence in India
07/04/2025 | ViTroxViTrox, which aims to be the World’s Most Trusted Technology Company, is proud to announce the appointment of Maxim SMT as its new Sales Channel Partner in India, effective 1st June 2025.