The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
American Made Advocacy: Supporting the Entire PCB Ecosystem—Materials to OEMs
Marcy's Musings: The Hole Truth—Via Integrity in an HDI World
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
February 14, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes
Show season is upon us. Recently, Marcy LaRont and I attended DesignCon’s 30th anniversary show, and the expo floor was packed for almost the entire time. Show managers went all out, hosting a welcome party that included a rocking DJ. Much of the event revolved around AI and how to implement it. Is your company utilizing AI now?
Some of the engineers I met with have attended every DesignCon over the past 30 years, which is a great testimonial to the show’s longevity. Coming soon, we are headed to IPC APEX EXPO (the 25th anniversary of that event) and PCB East. You can look here for the industry’s best show coverage.
I’m featuring an abundance of articles from the past week, covering everything from DesignCon presentations to the benefits of volunteering for an IPC committee. If you’ve ever thought about joining a relevant committee, IPC is always looking for “new blood.”
See you again in a few weeks!
Here’s Looking at You, Kid
Published February 13
We’re in the middle of a PCB designer shortage, and it’s likely to get worse before it gets better. We need thousands of young PCB designers and design engineers. Where are we going to find them, and how are we going to train them when we do find them? We asked design instructors Kris Moyer and John Watson to weigh in, and, as usual, they had plenty of great ideas.
Facing the Future: The Evolution of the North American PCB Industry
Published February 12
Prashant Patel, the founder of Alpha Circuit, is one of our newest columnists. He brings us a great overview of the evolution of the North American PCB industry. As he points out, despite the shrinking number of board shops here, this region has quite a few positive things going for it, with resilience and reinvention topping the list.
Happy Holden: How I Became an Engineer
Published February 11
Somehow, I always thought that Happy Holden came from a family of scientists. But as Happy explains in this interview with Marcy LaRont, his father was a dairy farmer, and his mother was a chemist on the Manhattan Project. He’s always an interesting interview. Check it out.
Managing Energy Flow with Proper Stackup Design
Published February 13
Managing a PCB’s energy flow can be a delicate dance, and the stackup can play a big role here. In this interview, Dan Beeker recaps his DesignCon presentation, explaining how thoughtful stackup design can help designers conduct energy where they want it to go, and away from where they don’t want it.
The Secret Value of Committee Work
Published February 12
If you’ve always wondered what happens in IPC committees, you won’t want to miss this interview with Teresa Rowe, the head of standards and practices at IPC. Teresa explains the “secret value” of volunteering to work on these committees; as she says, “standards committee work is not for everyone,” but it might be just what you’re looking for.
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