It’s Only Common Sense: You Can’t Please Everyone—Focus on the Right Customers
The Chemical Connection: Better Fabs Attract a Better Workforce
AIM Solder Promotes Kelly Cardone to Vice President, Customer Experience
January 21, 2025 | AIMEstimated reading time: 1 minute
AIM Solder, a global leader in solder assembly materials for the electronics industry, is thrilled to announce the promotion of Kelly Cardone to Vice President, Customer Experience. This promotion highlights AIM’s commitment to offering superior support and customer experience.
Since joining AIM Solder over 18 years ago, Kelly has demonstrated exceptional leadership, a deep understanding of customers’ needs, and an unwavering commitment to delivering exceptional support both internally and externally. In her previous role as Director of Marketing & Customer Experience, Kelly led efforts to establish a positive brand image, instilling trust in customers and ensuring outstanding experiences that have encouraged long-term loyalty.
In her new role as Vice President, Customer Experience, Kelly will continue to champion AIM’s customer-first philosophy, ensuring that every aspect of the customer journey is seamless, efficient, and deeply responsive to their needs. She will drive the strategy for elevating AIM’s customer service, forging stronger relationships with clients, and ensuring that AIM remains at the forefront of providing innovative solutions and personalized support.
“Kelly’s promotion reflects not only her contributions and leadership within the company but also our confidence in her ability to further drive our customer-centric culture as we continue to grow,” said David Suraski, Executive Vice President, Assembly Materials Division.
AIM’s commitment to customer experience goes beyond just providing best in class products—it is about fostering meaningful, lasting partnerships and delivering tailored solutions that help customers succeed. Under Kelly’s leadership, AIM will continue to set the standard for excellence in customer service, ensuring that customers have the resources and support they need to thrive in an ever-evolving industry.
Share on:
Suggested Items
Sunny Stalnaker of ASML to Receive SEMI Sales and Marketing Excellence Award
01/30/2025 | ASMLSEMI announced that Sunny Stalnaker of ASML has won the 2025 SEMI Sales and Marketing Excellence Award, inspired by Bob Graham.
Standard of Excellence: Building Trust with Customers—The Foundation of Excellent Service
01/29/2025 | Anaya Vardya -- Column: Standard of ExcellenceDo we trust each other? Trust is the lifeblood of long-term customer relationships. We earn, nurture, and reinforce trust through every interaction and decision. Trust is the cornerstone of any business striving for excellence. In the PCB industry, where precision and reliability are paramount, building trust with customers is essential. Let’s explore how we can establish and maintain trust.
IDC Predicts: AI Spending to Exceed $30 Billion by 2027 for Personalized Customer Experiences
01/28/2025 | IDCThe recent IDC report, IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions – APeJ Implications, predicts that In 2027, companies will spend more than US$30 billion on AI-related infrastructure, platforms, software, and services to support their ability to compete on highly personalized customer experiences.
Airbus Sees Continued Growth in Helicopter Sales in 2024
01/28/2025 | AirbusAirbus Helicopters logged 455 gross orders (net: 450) in 2024, highlighting a steady market growth with a strong performance this year for its light, light twin-engined, and heavy helicopters. The orders came from 182 customers in 42 countries.
It’s Only Common Sense: You Can’t Please Everyone—Focus on the Right Customers
01/27/2025 | Dan Beaulieu -- Column: It's Only Common SenseWe often fall into the trap of trying to please everyone. While wanting to be all things to all people in our business is admirable, it’s a recipe for mediocrity. The key to long-term success is focusing on the right customers. By serving those who truly align with your strengths and goals, you can create lasting relationships, build a better reputation, and grow sustainably. Here are six strategies to help you get there.