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The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

SEMI Reports Global Semiconductor Equipment Billings Increased 14% YoY in Q1 2026

06/05/2026 | SEMI
SEMI, the industry association serving the global semiconductor and electronics design and manufacturing supply chain, announced in its Worldwide Semiconductor Equipment Market Statistics (WWSEMS) report that global semiconductor equipment billings increased 14% year-over-year to US$36.55 billion in the first quarter of 2026.

EC Unveils Chips Act 2.0 at SEMI Europe Forum to Boost Semiconductor Innovation

06/04/2026 | SEMI
The European Commission officially presented the new European Chips Act 2.0, marking a major step forward in Europe’s ambition to strengthen its semiconductor competitiveness, resilience and technological sovereignty.

Global Electronics Association Commends the European Commission for Strengthening Technological Sovereignty by Proposing the Chips Act 2.0

06/04/2026 | Global Electronics Association
The Global Electronics Association applauds the European Commission on releasing the Chips Act 2.0 as a critical part of the Technological Sovereignty Package.

Five Questions With… Sydney Xiao, President, East Asia Region, Global Electronics Association

06/04/2026 | Global Electronics Association
AI infrastructure is reshaping the electronics industry, shifting demand from consumer products to high-performance computing systems and driving new opportunities and challenges across the global supply chain. In this edition of “Five Questions With…,” Sydney Xiao highlights the growing importance of talent development, supply chain resilience, collaboration, and standards as companies navigate rapid technological and geopolitical change.
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