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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Estimated reading time: 2 minutes
Standard of Excellence: Preparing for the Future with the Right Supplier
Is your PCB supplier ready to take you into the future? Sure, they are doing a good job today, but what about tomorrow? What will happen when new designs require boards to be made with thermal or RF materials, or have lines widths down to two mils?
Your R&D department is already working on products for the future. These projects will require your PCB suppliers to provide you with innovative technologies. They will have to keep up with your needs when the time comes. It is not a good time to find out that your PCB vendor base cannot support your new products at the moment when you are ready to launch them, and it’s no time to look for new PCB suppliers when you are in a time-to-market crunch!
To avoid this kind of technology gap due to supplier shortcomings, here are 12 checkpoints to make sure your PCB suppliers are ready to meet your future needs:
- Are they financially sound? Suppliers should have enough funds to keep up with the latest equipment and technology.
- Do they have the right attitude to invest in their future? Suppliers should have foresight and an understanding of what they need to do to remain cutting edge.
- Do they have the right people and are they easy to work with? Equipment alone does not keep a company’s technology sound. Suppliers should be well informed about new innovations occurring in the industry.
- Does the supplier listen to your needs?
- Does the supplier have the right qualifications, registrations, and certifications?
- Is the supplier willing to invest their time, energy, and talent to support you?
- Besides buying equipment, is the supplier keeping up with the latest software offerings, including CRM and process control and quality software systems?
- Are they willing to be your R&D partners? Suppliers should be ready to learn, experiment, and take the time to develop the right processes to build the PCBs you need.
- Do you share the same vision? Suppliers should move in a direction that enables them to handle your future PCB needs.
- Can you trust the supplier to not show your newly designed PCBs to others? All the NDAs in the world will not help you if your supplier does not respect your confidentiality.
- Is the supplier willing to share their expenses and resources on an R&D project with you? Or are they too busy working on their everyday PCB requirements to invest in yours?
- Do they know more than you do about PCBs? You need suppliers to be knowledgeable consultants, leaders, and experts that will handle all of your needs for years to come.
Overall, your supplier should be able to fulfill your PCB needs today and in the future. They should build your current PCB requirements and make time to work with you to develop the right processes for your future.
Anaya Vardya is the president and CEO of American Standard Circuits.
Visit i-007eBooks to download your copies of American Standard Circuits' micro eBooks today:
The Printed Circuit Designer's Guide to...Fundamentals of RF/Microwave PCBs
The Printed Circuit Designer's Guide to...Flex and Rigid-Flex Fundamentals
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Standard of Excellence: Building the Board of the Future—Materials, Methods, and Mindset
Standard of Excellence: The Real Meaning of ‘Standard’—Why Consistency Builds Trust
Standard of Excellence: The Role of Continuous Education in Enhancing Customer Experience
Standard of Excellence: Handling Difficult Customers With Grace and Professionalism
Standard of Excellence: Speed vs. Quality in Customer Service
Standard of Excellence: Overcoming Service Failures—The Art of the Apology