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It’s Only Common Sense: Create Passion That Customers Feel

June 29, 2026 | Dan Beaulieu, It's Only Common Sense

There’s something customers can feel almost immediately when they walk into a company, talk to a salesperson, visit a website, or spend five minutes with a leadership team: Passion. Just as importantly, they recognize when it’s missing. You’ve probably experienced this yourself. You walk into one business, and the people there seem emotionally asleep. Nobody makes eye contact. Conversations feel robotic. The energy in the room feels heavier than a Monday morning staff meeting after the coffee machine breaks.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

June 26, 2026 | Marcy LaRont, I-Connect007

Amid AI, automation, advanced manufacturing, and an increasingly uncertain global business climate, our industry is moving at an electric pace. My must-reads for this week explore some of the ideas and technologies that help us keep up with so much change. Tom Kastner reminds us why staying focused may be one of the most valuable business skills, especially when navigating mergers and acquisitions. From Lithuania, robotics expert Aurelijus Beleckis makes a compelling case that automation is no longer just about ROI; it may be the key to long-term survival...





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Powering the Future: When Material Choice Defines RF Performance

June 10, 2026 | Brian Buyea, Powering the Future

In RF and microwave design, deciding on which materials to use determines whether your design merely works or truly performs. Yet, designers too often fall back on material selection that is familiar, available, or “good enough.”...

Learning with Leo: The Cost of Cleaning and Protecting the Ozone Layer

June 3, 2026 | Leo Lambert, Learning With Leo

I share this perspective based on my experience as a member of the United Nations Environment Programme (UNEP) Solvent, Coatings and Adhesives Technical Options Committee, which developed the report “Protecting the Ozone Layer” to...

Nolan’s Notes: Cleaning With Smaller Geometries

June 3, 2026 | Nolan Johnson, Nolan's Notes

Cleaning is an under-appreciated, possibly under-considered step in the PCB assembly process. Smaller geometries, combined with increasingly larger bottom-terminated packages for complex components, using ever-smaller pitch sizes,...

Standard of Excellence: Building Excellence From the Inside Out

May 27, 2026 | Anaya Vardya, Standard of Excellence

You can’t have a world-class product without a world-class mindset. Every layer, lot, and customer success begins long before a board hits the lamination press or the AOI line. It begins with how people think, care, and take...

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