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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."

Julia McCaffrey - NCAB Group

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Follow the Story: The Business of Engineering

08/19/2026 | I-Connect007
Building great products requires great engineering, but building a successful engineering company requires something more. Leaders must make decisions about investments, acquisitions, workforce development, automation, sourcing, strategy, and innovation, all while navigating changing markets and emerging technologies. This collection of articles and columns explores the business side of technical leadership, by gathering perspectives from executives, engineers, entrepreneurs, and industry experts who understand that long-term success depends on more than technical excellence.

3 Key Takeaways: Factory Analytics Turns Data Into Action

08/17/2026 | I-Connect007
Every electronics manufacturer generates data. The challenge is knowing what to do with it. In The Printed Circuit Assembler's Guide to... Factory Analytics, Julie Cliche-Dubois of Cogiscan explains how manufacturers can transform disconnected machine data into meaningful insights that improve productivity, quality, and profitability. Rather than focusing on analytics as an IT initiative, the book demonstrates how factory-wide visibility empowers everyone, from line operators to quality managers, to make smarter decisions.

Advanced Packaging, Materials Characterization, and System Integration: What’s Ahead in the Advanced Electronics Packaging Digest

08/11/2026 | I-Connect007 Editorial Team
The August issue of Advanced Electronics Packaging Digest explores how advanced packaging is reshaping semiconductor innovation through better materials characterization, heterogeneous integration (HI), workforce education, and system-level design. Together, these features examine the technologies and engineering decisions driving the next generation of electronic systems.

The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

08/12/2026 | Brittany Martin -- Column: The Marketing Minute
This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/07/2026 | Nolan Johnson, I-Connect007
Are you familiar with the “locus of control," which describes how much we believe our actions can change the outcome of our lives? Internal locus of control, for example, is the belief that our actions greatly shape our outcomes; external locus of control holds that external forces have a greater influence than our actions on how our lives play out. How we view our own locus of control can strongly influence how we respond to the world, perhaps even creating a self-fulfilling prophecy situation. The news has taken a more languid pace this week. Not so, however, for our intrepid band of I-Connect007 columnists, who thoughtfully tackle some chunky locus of control topics.
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