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Advanced Electronics Packaging Digest

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It’s Only Common Sense: Complexity Is the Enemy of Profit

05/11/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Complexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.

Dan’s Biz Bookshelf: ‘The Next RenAIssance: AI and the Expansion of Human Potential’

04/29/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Zack Kass delivers something truly special in "The Next RenAIssance: AI and the Expansion of Human Potential," a book that doesn’t just explain artificial intelligence—it reframes how we think about our future as individuals, leaders, and innovators. Written in a tone that is both accessible and deeply insightful, Kass manages to turn a complex, often intimidating subject into an energizing call to action. This is not a book about machines replacing humans. It’s a book about humans becoming more of who they’re capable of being.

Fineline Global to Exhibit at PCB East 2026, Showcasing Global PCB Solutions for North American Market

04/23/2026 | Fineline Global
Fineline Global, a leading global provider of advanced printed circuit board (PCB) solutions, today announced that it will be exhibiting at PCB East 2026 on Wednesday, April 29 at the DCU Convention Center in Worcester, Massachusetts.

It’s Only Common Sense: Customers Capabilities—and Confidence

04/20/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve been around, man! I’ve been in enough conference rooms, factory floors, and late-night airport lounges to know one thing for certain: Most companies think they lose business because they lack capability. They don’t. They lose business because they fail to inspire confidence.

Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business

04/15/2026 | Anaya Vardya -- Column: Standard of Excellence
When it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
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