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It’s Only Common Sense: Become the Person Who Knows What Happens Next

11/09/2026 | Dan Beaulieu -- Column: It's Only Common Sense
The best salesperson in the room is not always the one with the lowest price. It is not even necessarily the one who produces the fastest quotation, represents the largest company, or carries the thickest product catalog. The most valuable salesperson is the one customers trust to tell them what is coming next. This is especially true in today’s PCB and PCBA industry.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

11/06/2026 | Michelle Te, I-Connect007
My husband and I recently became empty-nesters (again), and it’s an interesting dynamic when you aren’t arranging your daily routines around your kids’ schedules and lives. You don’t feel as rushed, and you can turn your attention to some other things that have been put on hold, but you also feel a little melancholy about the changes, and you hope you’ve instilled enough of your wisdom into your children before they move away.

I-Connect007 Releases Episode 5 of ‘On the Line With… Qnity: Engineering What’s Next’ Podcast Series

11/04/2026 | I-Connect007
I-Connect007 announces the release of the fifth episode in its six-part podcast series, On the Line With… Qnity: Engineering What’s Next. This latest installment, titled “Engineering Heat Out of High-Power Systems,” examines the increasingly critical role of thermal management in electronics design and how innovative materials are enabling higher performance, greater reliability, and improved safety.

Elementary, Mr. Watson: The Empty Chair—The Greatest Fear in PCB Design

11/03/2026 | John Watson -- Column: Elementary, Mr. Watson
I stopped in the hallway, staring into the room at the end of the hall with the lone empty chair, trying to remember how I got here. The fear from the rooms I had already passed through was still fresh in my mind. Each one had revealed another challenge that every PCB designer eventually faces.

Little Streams Make Big Rivers: Creating an Industry Voice in Brussels

11/02/2026 | Alison James, Global Electronics Association, with Philip Stoten
There is a French saying I am fond of, and I used it to open my presentation in Paris: “les petits ruisseaux font les grandes rivières,” translated as “Little streams make big rivers.” It is, to my mind, the whole of European government relations in six words. No single company, however large, and no single association, however active, changes the direction of European policy on its own. But enough voices, aligned and patient, moving in the same direction, become a current that is very hard to ignore.
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