Dan’s Biz Bookshelf: ‘In Defense of a Liberal Education’
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
Global NEV Sales Top 4 Million in 1Q25; BYD Remains Dual Leader, Xiaomi Enters Top 10 in BEV Segment
May 21, 2025 | TrendForceEstimated reading time: 2 minutes
TrendForce’s latest reports reveal that global NEV sales—including BEVs, PHEVs, and FCEVs—reached 4.02 million units in the first quarter of 2025, marking a 39% YoY increase. NEVs accounted for 18.4% of total global auto sales for the quarter.
BEV sales grew 45% YoY to reach 2.67 million units
BYD brand maintained its lead over Telsa in BEV sales during 1Q25, claiming the top spot with a 15.4% market share, while Telsa followed with 12.6%. Geely ranked third (including Geely and its Galaxy series), driven by continued momentum from the late-2024 launch of the Galaxy E5 and Xingyuan models, along with solid performance from the budget-friendly Panda Mini. Geely’s BEV sales surged 443% YoY.
XPeng ranked sixth, with nearly half of its Q1 deliveries coming from the affordable Mona M03. Xiaomi made a notable debut in the rankings, reaching eighth place with a single model.
Among non-Chinese automakers, Volkswagen came in fifth, with sales rising 41% YoY. Strong growth in Western Europe helped offset a sharp decline in China. In April, Volkswagen launched its “In China, For China” strategy in partnership with Xpeng and FAW to accelerate China-targeted model development and recover local market share.
BMW secured seventh place, though its performance in China lagged, making European sales essential for stability. Hyundai ranked tenth, with growth driven by the US and European markets. As it begins production at its EV plant in the US, Hyundai is stepping up local investment to mitigate the impact of tariffs.
PHEV sales total 1.35 million units, up 28% YoY
BYD brand led the PHEV market with a commanding 38.7% market share. Geely rose to third place, thanks to a 61% QoQ and 158% YoY increase in sales from its Galaxy lineup. However, not all Chinese brands fared equally. AITO, backed by Huawei’s Harmony lntelligent Mobility Alliance(HIMA), dropped to seventh place with a 47% YoY sales decline. The brand’s differentiation has weakened following Huawei’s launch of additional HIMA-based models (Zhijie, Xiangjie, Zunjie) with multiple carmakers. Deepal and Lynk & Co both fell out of the top 10, with Lynk & Co seeing a 25% YoY sales contraction.
TrendForce forecasts 2025 global NEV sales to reach 19.47 million units, up 19.6% YoY. While 1Q25 results were solid, the tariff uncertainties introduced by the US cast a shadow over the global economic outlook. Tariff-driven economic downturns—especially in high-impact markets—could weigh heavily on automotive sales, with higher-priced EVs being particularly vulnerable.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: Sales as a Team Sport
08/04/2025 | Dan Beaulieu -- Column: It's Only Common SenseAnyone who has played, or even watched, sports knows that it’s not just about scoring points or making big plays—it’s about everyone working together toward a common goal. Sales is no different. Too often, sales is considered an individual activity, with each salesperson striving to hit his or her targets. However, the reality is that sales works best when it’s treated as a team sport, with everyone working toward a common goal.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/01/2025 | Nolan Johnson, I-Connect007We start with the latest report from the Global Electronics Association: North American PCB sales are down 8.6% in June. That might sound grim, but keep reading—there’s more to the story. Bookings are holding steady, and Dr. Shawn DuBravac offers context that paints a more balanced picture. Next, we turn our gaze to India, where mobile phone exports have surged 127-fold over the past decade. That stat alone says volumes about India’s emergence as a force in electronics manufacturing, something we’ll be digging into more deeply in an upcoming SMT007 feature.
Element Solutions Inc Reports Strong Growth in Second Quarter 2025 Financial Results
08/01/2025 | Element Solutions Inc.Element Solutions Inc, a global and diversified specialty chemicals company, today announced its financial results for the three and six months ended June 30, 2025.
Dan’s Sales Guide: Master Your Sales Game in 2025 and Beyond
07/30/2025 | Dan Beaulieu, D.B. Management GroupIndustry veteran Dan Beaulieu has compiled more than 80 of his favorite sales tips and suggestions to help you create your own sales and marketing playbook. “I’ve been in this business for over 40 years, and I’ve seen companies spend hundreds of thousands of dollars on equipment, expand factories, rebrand multiple times, and hire consultants until the parking lot is full,” Dan says. But when it comes to time for companies to invest in something that will actually grow their revenue, Dan has found that their sales and marketing strategies aren’t as strong as they should be. However, there's a solution.
Insulectro Promotes Mitchell Benson to Product Manager for Laminates
07/29/2025 | InsulectroInsulectro, the largest distributor of materials used in the manufacturing of printed circuit boards and printed electronics, announces the promotion of Mitchell Benson to Product Manager for its rigid laminate portfolio.