Axxon-Mycronic Promotes Eric Ting to Sales Director, Southeast Asia

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Axxon-Mycronic, a leading, global supplier of innovative and production-ready, dispensing and conformal coating systems, is excited to announce the promotion of Eric Ting to the role of Sales Director, Southeast Asia (SEA), effective immediately. In this new position, Eric will report directly to Serena Wei Li, HV Marketing & Overseas Sales Director.

Eric brings a strong track record of success and over a decade of experience in the semiconductor and electronics manufacturing industries. Known for his strategic thinking, collaborative leadership, and deep technical expertise, Eric has played a vital role in expanding Axxon-Mycronic’s market presence and distributor network across Southeast Asia.

In his new role, Eric will be responsible for leading and executing the company’s regional sales strategy, driving revenue growth, building customer relationships, and mentoring distributor teams throughout the SEA region.

“Eric is a force in the field—trusted, driven, and relentlessly focused on results,” said Serena Wei Li. “His deep industry knowledge, leadership skills, and passion for innovation make him the ideal person to lead our next phase of growth in Southeast Asia.”

Eric holds a degree in Mechanical Engineering from the University of Technology Malaysia and is widely respected for his skills in team leadership, manufacturing operations, and research and development.

Axxon-Mycronic continues to invest in leadership talent to growth in one of the world’s most dynamic and fast-growing regions.