The Marketing Minute: When Everyone Is a Thought Leader, No One Is
The Chemical Connection: More Solutions to Common PCB Etching Questions
It’s Only Common Sense: How to Demonstrate Grace Under Pressure During Tough Times
TrendForce’s latest investigation reveals that global OLED monitor shipments remain in rapid growth mode. With brands actively launching new models, shipments hit a record high of approximately 507,000 units in 1Q25, marking a 175% YoY increase. Thanks to strong demand—particularly for 27-inch UHD models—shipments in 2Q25 are expected to climb to 650,000 units. For the full year, shipments are projected to reach 2.58 million units, up 81% YoY, raising OLED’s penetration rate in the overall monitor market to 2%.
Samsung retained its top position in 1Q25 with over 22% market share, driven by its flagship 49-inch models, which accounted for 40% of its OLED monitor shipments. As the 27-inch UHD model gains traction in 2Q25, it is expected to become Samsung’s best-selling OLED monitor size.
ASUS jumped from fourth place to second in the first quarter, narrowing the gap with Samsung to less than one percentage point. Notably, it led in monthly shipments in both February and March. ASUS continues to invest heavily in OLED monitor development, exploring product innovations such as portable dual-screen monitors to build a comprehensive lineup.
MSI secured third place with a 14% market share thanks to its aggressive 2024 strategy of expanding into new sales channels and rolling out multiple OLED models. This pushed its overall monitor shipment growth to a leading 63% YoY, while OLED monitor shipments soared 36-fold last year. Its strong performance in high-end OLED models also helped drive a 69% YoY increase in gaming monitor shipments—the highest growth rate in the industry.
LG Electronics (LGE) ranked fourth with a 13% market share in 1Q25. Its newly launched 45-inch WUHD model helped boost the share of that screen size to 25% of its OLED lineup. However, without plans to release a 27-inch UHD model—a size currently showing strong market demand—LGE is expected to fall behind its competitors in shipment volume in the coming quarters.
Dell, with an 11% share, temporarily slipped to fifth place. However, it launched a 27-inch UHD model in 1Q25, which is expected to perform well in 2025, along with a new 31.5-inch 120 Hz monitor aimed at the business segment. These models are likely to boost shipments in 2Q25, potentially helping Dell regain the fourth or even third spot in the OLED monitor market rankings.
