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It's Only Common Sense: Maximizing the Five Stages of Your Trade Show Exhibit

02/26/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I have been advocating for trade shows for years. I know they’re not cheap. Booth space, travel, hotels, promotional materials, and time away from the office can add up quickly. But they are one of the most significant investments your company will make in marketing and sales. If done right, trade shows can be a gold mine of opportunity to gain leads, build relationships, and showcase your business to the world.

IPC APEX EXPO Named One of Trade Show Executive’s Top 100, Class of 2024

02/24/2025 | IPC
Trade Show Executive, the foremost magazine for the trade show industry, recognized IPC APEX EXPO 2024 as one of the top 100 fastest-growing trade shows in the United States for the number of exhibiting companies and net square footage.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/21/2025 | Nolan Johnson, I-Connect007
When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.

The Marketing Minute: Trade Shows—The Investment That Keeps on Giving

02/19/2025 | Brittany Martin -- Column: The Marketing Minute
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).

Statement from John W. Mitchell, IPC President and CEO, on U.S. Tariffs and Global Trade

02/13/2025 | IPC
IPC, an electronics industry association dedicated to furthering the competitive excellence and financial success of more than 3,000 members worldwide, shared the following statement today on U.S. tariffs and their implications on the global electronics industry.
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