I-Connect007 Editor’s Choice: Five Must-Reads for the Week
March 28, 2025 | Andy Shaughnessy, I-Connect007Estimated reading time: 3 minutes

How was your week? I’ve spent my time recovering from a busy and interesting week in Anaheim for the 25th IPC APEX EXPO. I think back to my first APEX EXPO, and the changes since then are too numerous to count.
I first attended IPC APEX EXPO in 2004, also in Anaheim, back when there was almost no design content in the conference or expo portions of the show. It was just a few years after the downturn, and attendees and exhibitors alike were skittish, almost afraid to show confidence in our industry. A few unemployed design friends handed out copies of their resumes. Travel budgets were still down, and the aisles weren’t exactly packed with traffic.
Contrast that with this year’s APEX EXPO, which I think succeeded in every way. Everyone I spoke with was bullish on their company and the industry in general. There were no really slow times on the show floor, except right before the show closed last Thursday. Almost everyone seemed to be hiring, or planning to hire soon. A few managers said they were worried somewhat about the effect of tariffs on their bottom line, but for the most part, people were excited and happy to be in this industry. And there was plenty of design content this year, from the conference classes to the Design Town Hall.
I watched "John Wick 2" on the trip out, and "John Wick 3" on the way home. (Why are there never any police around when John Wick is being shot at by 13 assassins at the same time in Central Park?) I have about a month until PCB East. Maybe I’ll see you there. So, here are my must-reads of the past week.
Life in the Fast Lane: A Smooth Ride for Bill Cardoso's New Business Converting Cobra Roadsters to Electric
Published March 26
Our contributors are an interesting group of people. Bill Cardoso is one of our columnists in X-ray inspection, but he also has a love of electric cars and Shelby Cobras. In this interview for IPC Community, Bill explains how he found himself converting his gas-powered Cobra into an EV, and eventually manufacturing Cobra EV conversion kits. Scorpion EV now sells complete Cobra EVs, including one that cranks out 1,000 horsepower in a 2,700-pound car, starting at $200,000 apiece. If you have the cash, get in line; there’s quite a waiting list.
Real Time with... IPC APEX EXPO 2025: Mycronic's Evolution Drives Record-breaking Year
Published March 26
This guy has a clue! (Sorry.) In this interview, Mycronic VP of Global Sales Kevin Clue and Editor Nolan Johnson discuss the company’s move over the past decade from pick-and-place supplier to a provider of full-line solutions, including screen printing, inspection technologies, material handling, and more. Like many companies in our industry, Myrconic isn’t letting the grass grow under its feet.
The Knowledge Base: At the Forefront of Electronics Manufacturing
Published March 26
In his latest Mike Konrad installment of The Knowledge Base, Mike Konrad describes the electronics manufacturing industry as being at a “transformative crossroads.” That seems like an apt description. As he explains, innovations in chip manufacturing, AI, and automation have the power to shape our industry for decades. Mike walks us through these developments and their implications for everyone involved. It’s a great time to be in this industry, but a momentous time as well.
Global PCB Connections: A Field Engineer’s Perspective on the Top 10 Trends to Watch
Published March 27
Jerome Larez is one of the newest columnists in the I-Connect007 stable, and as he points out here, his job as an FAE for a large Chinese PCB company gives him a wide view of the tech trends in our industry. He lists the 10 trends that he thinks will shape PCB manufacturing over the next 10 years. Check it out.
Real Time with... IPC APEX EXPO 2025: Emphasizing Sustainability in PCB Design with Summit Interconnect
Published March 27
My interview with Summit Interconnect VP of Technology Gerry Partida has something for everyone. Gerry discusses his upcoming paper on design for sustainability, a “Design For” that most PCB designers do not consider. And he shares a great story about a customer realizing that most of the company’s designers have never looked at the appropriate IPC standards. Gerry always tells it like it is.
Suggested Items
The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
06/18/2025 | Brittany Martin -- Column: The Marketing MinuteIn the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.
The Government Circuit: From Tax Policy to Tariffs, Denver to Delhi, Speaking Up for Electronics
06/18/2025 | Chris Mitchell -- Column: The Government CircuitI had the privilege of attending the June 3 opening ceremony of AT&S’s HTB3 facility in Leoben, Austria—a milestone moment for Europe’s electronics ecosystem. HTB3 is now the first and only facility in Europe capable of both developing and producing high-performance IC substrates—the advanced platforms that allow powerful chips to connect, process, and function. As demand for AI, 5G, and other cutting-edge technologies grows, so too does the need for sophisticated substrates like those HTB3 will produce.
Takeaways from the Keynotes at the Edinburgh EIPC Summer Conference
06/16/2025 | Pete Starkey, I-Connect007It was seasonably wet and windy in Edinburgh, Scotland, June 3-4, where delegates from 17 countries convened for the 2025 EIPC Summer Conference to enjoy a superlative program of 18 technical presentations over two days, plus an excursion to a whisky distillery. EIPC President Alun Morgan welcomed everyone to the Delta Hotel, reminding us that in its previous iteration, it was the Royal Scot, traditionally the annual venue of the Institute of Circuit Technology Northern Symposium.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
06/13/2025 | Marcy LaRont, I-Connect007Today is Friday the 13th, and in much of Western folklore, this is a day when bad luck is lurking. But while Friday the 13th may top Western superstition charts, the global calendar is sprinkled with its own unlucky legends. In Spain and Greece, the bad juju lands on Tuesday the 13th—a day linked to Mars, the god of war, and naturally, chaos. In Italy, it’s Friday the 17th that is feared, thanks to the Roman numeral XVII, which can be rearranged to spell VIXI—Latin for “I have lived” (a poetic way of saying you’re dead).
Priority Software Appoints Ben Karniel as Chief Revenue Officer to Spearhead Global Growth
06/12/2025 | Priority SoftwarePriority Software, a leading provider of scalable and agile cloud-based business management solutions, proudly announces the appointment of Ben Karniel as its new Chief Revenue Officer (CRO), effective May 1, 2025. This strategic addition to the executive team underscores Priority's commitment to expand its global footprint.