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Real Time with... IPC APEX EXPO 2025: Kyzen—Enhancing PCB Cleaning Processes

03/26/2025 | Real Time with...IPC APEX EXPO
Jayson Moy from Kyzen to discusses recent changes aimed at adding value to the industry. He highlights the significance of a reliable cleaning process for PCBs, which can prevent issues and boost efficiency.

Real Time with... IPC APEX EXPO 2025: Blackfox—The Future of the Electronics Manufacturing Industry Depends on Training

03/26/2025 | Real Time with...IPC APEX EXPO
Blackfox's Levi Gibbon, a newcomer to the conference, shares his journey in electronics manufacturing since 1999, focusing on quality assurance and teaching. He discusses the challenges posed by an aging workforce and the urgent need for new talent as experienced trainers retire.

Real Time with... IPC APEX EXPO 2025: Mycronic's Evolution Drives Record-breaking Year

03/26/2025 | Real Time with...IPC APEX EXPO
Kevin Clue reports that Mycronic is experiencing record revenue and positive stock performance. The company transitions from a pick-and-place supplier to a full-line solution provider, facing challenges with diverse components and complex bills of materials. Manufacturing efficiency and skilled manpower are emphasized.

The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

Standard of Excellence: Anticipating Customer Needs Early and Often

03/26/2025 | Anaya Vardya -- Column: Standard of Excellence
Successful companies don’t simply respond to customer needs, they anticipate them. The heart of excellent customer service lies in being proactive, where businesses foresee challenges, provide solutions, and create opportunities before customers know they need them. Here are seven ways to anticipate customer needs and implement them to ensure successful outcomes.
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