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Sunny Stalnaker of ASML to Receive SEMI Sales and Marketing Excellence Award

01/30/2025 | ASML
SEMI announced that Sunny Stalnaker of ASML has won the 2025 SEMI Sales and Marketing Excellence Award, inspired by Bob Graham.

Standard of Excellence: Building Trust with Customers—The Foundation of Excellent Service

01/29/2025 | Anaya Vardya -- Column: Standard of Excellence
Do we trust each other? Trust is the lifeblood of long-term customer relationships. We earn, nurture, and reinforce trust through every interaction and decision. Trust is the cornerstone of any business striving for excellence. In the PCB industry, where precision and reliability are paramount, building trust with customers is essential. Let’s explore how we can establish and maintain trust.

IDC Predicts: AI Spending to Exceed $30 Billion by 2027 for Personalized Customer Experiences

01/28/2025 | IDC
The recent IDC report, IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions – APeJ Implications, predicts that In 2027, companies will spend more than US$30 billion on AI-related infrastructure, platforms, software, and services to support their ability to compete on highly personalized customer experiences.

Airbus Sees Continued Growth in Helicopter Sales in 2024

01/28/2025 | Airbus
Airbus Helicopters logged 455 gross orders (net: 450) in 2024, highlighting a steady market growth with a strong performance this year for its light, light twin-engined, and heavy helicopters. The orders came from 182 customers in 42 countries.

It’s Only Common Sense: You Can’t Please Everyone—Focus on the Right Customers

01/27/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We often fall into the trap of trying to please everyone. While wanting to be all things to all people in our business is admirable, it’s a recipe for mediocrity. The key to long-term success is focusing on the right customers. By serving those who truly align with your strengths and goals, you can create lasting relationships, build a better reputation, and grow sustainably. Here are six strategies to help you get there.
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