-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueIt's Show Time!
In this month’s issue of PCB007 Magazine we reimagine the possibilities featuring stories all about IPC APEX EXPO 2025—covering what to look forward to, and what you don’t want to miss.
Fueling the Workforce Pipeline
We take a hard look at fueling the workforce pipeline, specifically at the early introduction of manufacturing concepts and business to young people in this issue of PCB007 Magazine.
Inner Layer Precision & Yields
In this issue, we examine the critical nature of building precisions into your inner layers and assessing their pass/fail status as early as possible. Whether it’s using automation to cut down on handling issues, identifying defects earlier, or replacing an old line...
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
Welcome to the Newest I-Connect007 Columnist Brittany Martin
January 14, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

In today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind The Marketing Minute.
As marketing manager at I-Connect007, Brittany specializes in digital strategy, audience engagement, and driving brand growth. With The Marketing Minute, she brings fresh insights, actionable strategies, and a data-driven approach to help industry professionals navigate the complexities of modern marketing. From optimizing content campaigns to leveraging social media and digital tools, Brittany’s column is designed to empower businesses looking to amplify their voice in an ever-crowded market.
The Marketing Minute will explore the strategies and innovations that make an impact—whether you’re a seasoned marketer, a growing brand, or simply curious about the evolving landscape of electronics marketing. Join Brittany each month as she delivers practical advice, creative inspiration, and a look at the trends shaping the future of marketing in the electronics industry.
Welcome to The Marketing Minute, where strategy meets storytelling, and results speak for themselves. This column debuts on Thursday, Jan. 16.
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
02/21/2025 | Nolan Johnson, I-Connect007When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.
The Marketing Minute: Trade Shows—The Investment That Keeps on Giving
02/19/2025 | Brittany Martin -- Column: The Marketing MinuteThink trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).
OE-A Elects New International Board of Directors
02/07/2025 | OE-AThe members of the OE-A (Organic and Printed Electronics Association) appointed Dr. Alain Schumacher, IEE, as the new Chair of the Board of Directors at the end of January. Dr. Luke Pan, Brilliant Optoelectronic Technology is the new Vice Chair for Asia. Dr. Carsten L. Herzhoff, Lohmann, and Dr. Chloé Bois, ICI, are elected as Vice Chair Europe and North America respectively.
Samsung, Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
02/06/2025 | BUSINESS WIRESamsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.
Sunny Stalnaker of ASML to Receive SEMI Sales and Marketing Excellence Award
01/30/2025 | ASMLSEMI announced that Sunny Stalnaker of ASML has won the 2025 SEMI Sales and Marketing Excellence Award, inspired by Bob Graham.