-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueVoices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
It's Show Time!
In this month’s issue of PCB007 Magazine we reimagine the possibilities featuring stories all about IPC APEX EXPO 2025—covering what to look forward to, and what you don’t want to miss.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
Diverging Electrification Goals between Honda and Nissan; Accelerated Resource Integration will be the Top Priority Post-Merger
December 25, 2024 | TrendForceEstimated reading time: 2 minutes
Honda and Nissan—two of Japan’s largest automakers—announced on December 23rd, 2024, that they have entered into merger negotiations, with plans to finalize an agreement by June 2025. Mitsubishi Motors is also expected to join the partnership.
TrendForce reports that if the three automakers successfully merge, the immediate priority will be resource integration to achieve cost savings through economies of scale and accelerate EV development plans.
In 2023, Honda and Nissan ranked 7th and 8th globally in vehicle sales, respectively. However, in the first three quarters of 2024, BYD surpassed Nissan to become the 8th largest automaker, closing in on Honda in 7th place.
Beyond sales competition, Honda and Nissan are facing mounting pressure from their electrification efforts. TrendForce projects that both companies will have a market share of less than 5% in the EV market (including BEVs, PHEVs, FCVs, and HEVs) in 2024. This places them at a disadvantage in BEV and PHEV markets compared to Tesla and leading Chinese automakers, while in the HEV market, both brands continue to trail behind Toyota.
TrendForce’s analysis indicates that while the merger could boost overall vehicle sales and may surpass the Hyundai-Kia Group in 2025, the short-term impact on the EV sector will likely be limited to resource integration rather than immediate sales growth. Honda aims to adapt the Adapted Electric Platform (AEP) for EV production as a transitional measure, focusing on accelerating BEV deployment in the Chinese market. The company targets achieving 100% global sales of BEVs and FCVs by 2040. Meanwhile, Nissan is prioritizing its e-POWER hybrid technology, with plans for all new vehicle models to feature either e-POWER or fully electric drivetrains by 2030.
While Mitsubishi Motors’ contribution to overall vehicle sales remains modest, Mitsubishi Group’s expertise in key EV components, such as electric motors and inverters, is invaluable. Leveraging Mitsubishi Motors' supply chain relationships may support the newly formed company's EV ambitions.
However, integrating the unique technologies and operational strengths of Honda, Nissan, and Mitsubishi Motors will be a complex and time-consuming process. Following the merger, one of the most pressing tasks will be to define a clear and unified electrification direction, including the expedited rollout of next-gen EV platforms.
TrendForce highlights that EVs are projected to account for approximately 25% of global new car sales in 2024. Although the growth rate of the global EV market has slowed, the overall upward trend remains intact. Global EV sales are expected to reach 26 million units by 2025, capturing nearly 30% of total new car sales. In this rapidly evolving landscape, no automaker can afford complacency in their electrification efforts.
Suggested Items
TTM Technologies Reports Q1 2025 Results
05/01/2025 | Globe NewswireTTM Technologies, Inc., a leading global manufacturer of technology solutions, including mission systems, radio frequency (RF) components, RF microwave/microelectronic assemblies, and quick-turn and technologically advanced printed circuit boards (PCBs) reported results for the first quarter 2025, which ended on March 31, 2025.
Schweizer Electronic Publishes Group Figures for 2024 and Provides Outlook for 2025
05/01/2025 | Schweizer Electronic AGSCHWEIZER achieved a turnover of EUR 144.5 million in the 2024 financial year (previous year: EUR 139.4 million), the highest consolidated turnover in the company's history.
Discover the Future of AI in Test and Inspection in the May 2025 Issue of SMT007 Magazine
05/01/2025 | I-Connect007 Editorial TeamAre you ready to explore the cutting-edge advancements in AI shaping the electronics manufacturing industry through test and inspection? The May 2025 issue of SMT007 Magazine provides insights, innovations, and perspectives from today's top experts you won't find anywhere else.
IPC Excellence in Education Award: Zenaida Valianu
05/01/2025 | Nolan Johnson, I-Connect007Zenaida Valianu is the training manager at IPC who brings more than 25 years of expertise in standards and training development to her role. She has revolutionized IPC certification training programs by significantly enhancing their content with comprehensive curricula and engaging materials. She has also been instrumental in developing essential workforce training courses and contributing to various other initiatives.
A Visit With ‘Flexperts’ Mark Finstad and Nick Koop
05/01/2025 | Joe Fjelstad, Verdant ElectronicsAt IPC APEX EXPO 2025, I chatted with seasoned flex experts Mark Finstad and Nick Koop about "Flexperts" and their roles as leading educators and in the realm of standards development for this increasingly indispensable electronic interconnection technology. They have been teaching about lessons learned and how to successfully navigate the “seas” of flexible circuits to help their students avoid the hazards that have taken down many of their predecessors in the past.