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I-Connect007 Editor’s Choice: Five Must-Reads for the Week

02/21/2025 | Nolan Johnson, I-Connect007
When I first started covering trade shows for I-Connect007 about six years ago, my calendar would see me attending shows 13 of the 23 weeks over the winter. Much has changed since the pandemic, and I bring this up because my picks for the week reflect on that. Which makes sense, because we’re already launched into a new and important trade show season. From Brittany Martin’s invaluable tips for making the most of your marketing efforts, to SMTA’s new scholarship, there’s a lot of information to be had. I hope you read it the first time around, but if not, it’s worth checking out. Share it with your colleagues. Let’s get this news out there.

The Marketing Minute: Trade Shows—The Investment That Keeps on Giving

02/19/2025 | Brittany Martin -- Column: The Marketing Minute
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).

Statement from John W. Mitchell, IPC President and CEO, on U.S. Tariffs and Global Trade

02/13/2025 | IPC
IPC, an electronics industry association dedicated to furthering the competitive excellence and financial success of more than 3,000 members worldwide, shared the following statement today on U.S. tariffs and their implications on the global electronics industry.

The Government Circuit: Four Things to Know About IPC Advocacy in 2025

02/11/2025 | Chris Mitchell -- Column: The Government Circuit
As the calendar turns to mid-February, IPC’s government relations and advocacy work is in full swing around the world. Here are four things to know, big picture, about how we’re approaching the current, very complicated situation.  

Lisa Anderson, Supply Chain Expert: The Manufacturing Resurgence is Here – Are You Ready?

02/10/2025 | LMA Consulting Group, Inc.
Manufacturing in the U.S. is gaining momentum, and businesses that aren’t prepared will struggle to keep up. According to Lisa Anderson, MBA, CSCP, CLTD, President of LMA Consulting Group, Inc., the resurgence will be fast and powerful, with companies that are ready to scale reaping the greatest benefits.
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