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Mapping the EV Landscape: Markets, Platforms, and Powertrains

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e-Mobility is the defining transformation of 21st-century transportation. As legacy OEMs, startups, and governments race to electrify vehicle fleets, the landscape of e-Mobility is expanding into previously unimaginable territory. But with innovation comes complexity, and with complexity, a need for systems that are not only high-performing but also reliably engineered for the long haul. Understanding the diversity and scale of the EV marketplace is essential to grasping the reliability challenges ahead. From compact urban commuters to heavy-duty trucks and city buses, each category of EV presents distinct performance demands and environmental challenges that shape both the design of its electronics and the manufacturing processes behind them.

China Plus One: Vietnam and Thailand Manufacturing Solutions

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As U.S. electronics manufacturing companies continue to weigh the “China Plus One” solution as they strategize how best to mitigate the ever-increasing pressures and costs of manufacturing in China, several of these global markets continue to see significant growth in their electronics sectors. Of course, India is among them and was the focus of SMT007 last month. Also among these burgeoning markets are Thailand and Vietnam. One has infrastructure and a more established history of success in manufacturing. The other has a much larger number of eager, young workers. In this article, I break down the pros and cons of each market, including a look at U.S. tariffs and how each country is addressing a significant skilled labor gap to support their electronics manufacturing goals.

Elementary, Mr. Watson: Heat—The Hidden Villain of Power Electronics

10/28/2025 | John Watson -- Column: Elementary, Mr. Watson
If electricity were a group of college students, then power electronics and the PCB designers who dive into it would insist on driving the car on every road trip because they know the car inside and out—they’re the students with jumper cables in the trunk, a tire pressure gauge in the glove box, and snacks stashed under the seat. While the others argue over playlists and directions, power electronics is busy ensuring the alternator doesn’t fry, the headlights don’t dim, and everyone reaches the destination with fuel still in the tank.

American Made Advocacy: Smart Policies Can Ensure AI Data Centers Are Secure

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Megatrends in the economy always capture the interest of the media, politicians, investors, and industry titans. The latest megatrend is artificial intelligence (AI), which has created a mad rush to increase American capabilities and has manifested itself in the proliferation of massive data centers. 

American Standard Circuits Launches 50th 77-Second Webinar

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