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Advanced Electronics Packaging Digest

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Stay ahead of the technologies shaping the future of electronics with our latest newsletter, Advanced Electronics Packaging Digest. Get expert insights on advanced packaging, materials, and system-level innovation, delivered straight to your inbox.

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Advanced Packaging, Materials Characterization, and System Integration: What’s Ahead in the Advanced Electronics Packaging Digest

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The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

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This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/07/2026 | Nolan Johnson, I-Connect007
Are you familiar with the “locus of control," which describes how much we believe our actions can change the outcome of our lives? Internal locus of control, for example, is the belief that our actions greatly shape our outcomes; external locus of control holds that external forces have a greater influence than our actions on how our lives play out. How we view our own locus of control can strongly influence how we respond to the world, perhaps even creating a self-fulfilling prophecy situation. The news has taken a more languid pace this week. Not so, however, for our intrepid band of I-Connect007 columnists, who thoughtfully tackle some chunky locus of control topics.
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