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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Maximilian Mohr Joins Altix as Their New DACH Regional Sales Director
July 1, 2021 | ALTIXEstimated reading time: 1 minute

Following the adoption of its extensive growth strategy, Altix is proud to announce the appointment of Maximilian Mohr as their new DACH Regional Sales Director. Starting early July, Mohr will be responsible for developing business development strategy, driving revenue as well as linking up with headquarters before registering and managing the subsidiary in the future. With immediate effect, Mohr will handle Germany and Switzerland directly while playing a more supportive role in the Austrian sales network.
Maximilian Mohr has worked ten years in mechanical engineering as a Sales Engineer representing companies throughout the world. He reveals his motivations following his new appointment: “I am thrilled to join a growing company that is investing so heavily in its expansion during these difficult times. I look forward to expand our customer base in the region by proposing our wide range of imaging systems to various sectors such as the PCB, FPC, Photo Chemical Milling and Touch Panels industries.”
Frédéric Baradel, Altix Vice-President, comments: “After a fruitful 18-year-long collaboration with our agent ExCellTec, we decided it was time to expand our internal structure to be closer to our clients. We are very thankful to have had such resourceful and dedicated partners for almost two decades and look forward to welcome Maximilian Mohr to our team.”
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Target Condition: The 5 Ws of PCB Design Constraints
07/29/2025 | Kelly Dack -- Column: Target ConditionHave you ever sat down to define PCB design constraints and found yourself staring at a settings window with more checkboxes than a tax form? You’re not alone. For many designers—especially those newer to the layout world—the task of setting up design constraints can feel like trying to write a novel in a language you just started learning.
Leveraging Chemical Data More Efficiently
07/29/2025 | Lynn L. Bergeson, Bergeson & CampbellSome truths transcend politics, one being that chemical data holds enduring value and is becoming increasingly essential. In the United States, regardless of which party federally controls the levers of power, it’s clear that chemical manufacturers and their customers must develop and curate robust data portfolios for their chemical inventories. The commercial imperatives driving this are undeniable and gaining traction.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
OKI Launches Rigid-Flex PCBs with Embedded Copper Coins Featuring Improved Heat Dissipation for Space Equipment Applications
07/29/2025 | BUSINESS WIREOKI Circuit Technology, the OKI Group’s printed circuit board (PCB) business company, has developed rigid-flex PCBs with embedded copper coins that offer improved heat dissipation for use in rockets and satellite-mounted equipment operating in vacuum environments.
American Made Advocacy: A Growing Presence in Washington in Turbulent Times
07/29/2025 | Shane Whiteside -- Column: American Made AdvocacyLast month, PCBAA held its fourth annual meeting in Washington, D.C. It was our largest gathering to date and included speakers from the House and Senate, the Department of Commerce, and OEMs Lockheed Martin, RTX, and Northrop Grumman. We also spent a day on Capitol Hill educating lawmakers and their staff about the importance of a secure domestic microelectronics supply chain.