Global PCB Connections: Rigid-flex and Flexible PCBs—The Backbone of Modern Electronics
Flexible Thinking: The Key to a Successful Flex Circuit Design Transfer
Happy’s Tech Talk #29: Bend-to-Install Semi-flex FR-4
Survey Says Reshoring is a TCO Equation
August 13, 2025 | Nolan Johnson, SMT007 MagazineEstimated reading time: 1 minute
Harry Moser, founder of the Reshoring Initiative, and Kathy Nunnally of Regions Recruiting partnered to survey contract manufacturers and OEMs earlier this year, querying them about their offshoring beliefs and practices. They found that while offshoring, tariffs, trade balances, and the like, are important to a company’s bottom line, there’s a larger and more extensive issue: workforce. In this interview, they detail the results of that survey and what they believe can and should be done to fix this long-standing issue.
Nolan Johnson: Harry and Kathy, let's start with some background on the Reshoring Initiative.
Harry Moser: I founded the Reshoring Initiative in 2010 as a nonprofit with a mission to balance the goods trade deficit, which was $1.2 trillion last year. We do that by documenting the trend so people can see it's real and happening, and by promoting the trend. We believe that by having tools such as our Total Cost of Ownership (TCO) Estimator available to help companies make smarter decisions, they can buy smarter and, in some cases, such as with contract manufacturers, sell smarter. That may convince the OEMs to buy from them.
Johnson: Harry, how did you come to be working in this space?
Moser: I was president of a $100-million-a-year company, and when I turned 65, the Swiss parent company told me it was time to leave. Since I was available and knew someone had to do something to reverse offshoring, I volunteered myself. Fortunately, I had excellent support from various manufacturing trade associations over the years, helping to make this possible.
Johnson: Kathy, what brought you to this project?
Kathy Nunnally: Regions Recruiting is supporting the manufacturing and B2B distribution industries with talent. We're helping advance those businesses with top talent, and it's an exciting time to be in the industry.
To continue reading this interview, which originally appeared in the August 2025 issue of SMT007 Magazine, click here.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Dan’s Biz Bookshelf ‘House of Huawei'
08/14/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfEva Dou’s "House of Huawei" is one of the most gripping business books I’ve read in years, and believe me, I’ve read my fair share. This is not just another corporate biography. It’s a geopolitical thriller, except every word is true. People have painted the Chinese tech giant Huawei as a villain, a threat, and an enigma in equal measure. However, Dou cuts through the noise and delivers something few Western reporters have managed: a fair, balanced, and thoroughly researched look at the company everyone in tech has an opinion about, but few understand.
SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 2
08/13/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and ProspectsOver the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream. This is the second of a two-part series on the Berkshire Hathaway annual shareholders meeting
AI Is the Golden Track Reviving Electronics and PCBs
08/06/2025 | Edy Yu, Chief Editor, ECIO, and the I-Connect007 Editorial TeamRemember 2021? Despite COVID, the electronics industry hit a high. Then came the slide. By 2023, the industry was deep in the red. With inflation, policy shifts, and exchange rate shocks, the problems were long, and the outlook was bleak. Recovery finally appeared in 2024, but it was fragile. Automotive electronics slumped, wireless demand stayed soft, and the ride up was anything but smooth. Yet, amid the uncertainty, one bright track emerged: artificial intelligence (AI).
ASMPT Earns Global Recognition for Outstanding Customer Service in 2025 TechInsights Survey
07/31/2025 |ASMPT has been recognised for excellence in the 2025 TechInsights Global Semiconductor Supplier Survey for the 12th consecutive year. This year, it was ranked third for excellence in customer service among large equipment suppliers.
SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 1
07/29/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and ProspectsOver the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream.