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It's Only Common Sense: Maximizing the Five Stages of Your Trade Show Exhibit

02/26/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I have been advocating for trade shows for years. I know they’re not cheap. Booth space, travel, hotels, promotional materials, and time away from the office can add up quickly. But they are one of the most significant investments your company will make in marketing and sales. If done right, trade shows can be a gold mine of opportunity to gain leads, build relationships, and showcase your business to the world.

Global PCB Connections: How Technology Can Level the Playing Field

02/25/2025 | Jerome Larez -- Column: Global PCB Connections
Technology can help us all become equal by leveling the playing field. It doesn’t matter where you build PCBs because the rules of physics are universal. There are several ways global standardization helps when it comes to working together to create the best possible products.

The Knowledge Base: Challenges and Considerations of Harsh Environments

02/26/2025 | Mike Konrad -- Column: The Knowledge Base
In today’s rapidly advancing technological landscape, electronic assemblies are increasingly being deployed into environments that push their design and material limits. From the corrosive atmospheres of industrial facilities to the extreme temperatures and humidity of outdoor applications, harsh environments present a significant challenge to the reliability of electronic devices. This column explores the key issues impacting electronics reliability in such conditions, including electrochemical migration (ECM), corrosion, and the role of residue tolerance in assembly design. 

SIA Statement on U.S. Trade Policy

02/24/2025 | SIA
The Semiconductor Industry Association (SIA) released the following statement from SIA President and CEO John Neuffer. Semiconductors are the sixth-largest U.S. export sector.

American Made Advocacy: Long-time Challenges Confront a New Administration

02/25/2025 | Shane Whiteside -- Column: American Made Advocacy
A new year didn’t just mean cold weather across the country, it also meant a change to the political environment facing America’s manufacturers. Across the entire federal government, there will be changes in personnel, structure, and governing philosophy. This means those of us who care about what happens in Washington will need to adjust our strategies and tactics to match a new reality. Here’s how that looks across the federal ecosystem.
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