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Electric Motor Design Firm ECM Appoints David Hartwell as Chief Sales Officer
January 23, 2025 | NewsWireEstimated reading time: 2 minutes
US electric motor design software firm ECM PCB Stator Tech, has tapped David Hartwell as Chief Sales Officer. In this role, Hartwell will lead business development for ECM's PCB Stator products and services.
These services include electric motor development on ECM's award-winning PrintStator design platform, as well as advisory for modeling, prototyping, production, and commercialization of products incorporating ECM's patented PCB Stator innovation.
As a company, ECM pairs printed circuit board (PCB Stator) technology to advanced Motor CAD. The combination enables innovators to optimize electric motors that are lighter, smaller, quieter, and more energy efficient.
Those wishing to leverage ECM's innovation can do so via three core product offerings:
- PrintStator SaaS
- Pre-designed PCB Stator Motor Evaluation Kits; and
- ECM's advanced prototyping services
In his new role, David Hartwell will draw on his related industry experience. Hartwell comes to ECM from electronics manufacturer, Channel Products, where he was Vice President of Sales. Prior to Channel Products, Hartwell held senior sales roles at mCloud Technologies Corp., an AI analytics software company, and System Seals, a technology company focused on sealing solutions.
"I am thrilled to lead ECM's business development initiatives as Chief Sales Officer. As a team, we will drive innovation, secure additional marquee partners, and propel ECM to new heights. I look forward to working with current and new partners to develop solutions that minimize risk, increase uptime, and improve overall operational performance." said David Hartwell, ECM's Chief Sales Officer.
"Over the last two years, ECM has significantly grown adoption of our PrintStator SaaS platform and integration of PCB Stator electric motor technology into commercialized products. We're excited to have David on our team to leverage his experience to exponentially expand this commercial trend in securing additional ECM licensed franchise partners," said ECM CEO Brian Casey.
ECM's PCB Stator technology offers numerous design, production, and bottom-line benefits to companies and innovators that use electric motors in their products and systems.
Those are evident across four categories.
Competitive Edge
PrintStator SaaS extends a competitive advantage to electric motor producers and users.
By incorporating PCB Stator innovation that replaces bulky copper windings with an ultra-thin disc, PrintStator designed motors are:
- Up to 70% lighter than conventional options
- Achieve efficiencies greater than 90%
- Require just 20% of the raw materials (notably copper); and
- Are acoustically quieter-by up to 30 dB
PrintStator extends these competitive advantages by allowing users to design electric motors to precise performance and dimensional specs with a rapid design to production cycle: weeks to months, not months to years.
Sustainability & Regulatory Compliance
PrintStator Motor CAD and PCB Stator technology offer businesses a cost-effective solution for sustainability and regulatory compliance. That includes designing systems to meet IE4 and IE5 standards and U.S. and EU minimum energy performance requirements (MEPs).
Vertical Integration
As a SaaS offering, PrintStator allows any innovator (from SME entrepreneur to big-company engineer) to become a PCB Stator electric motor designer and manufacturer. PrintStator users can leverage ECM's global PCB production partner network to enable immediate prototyping, rapid time-to-market, and greater supply-chain control through vertical integration.
Scalability
By pairing PCB Stator electric motor innovation to PrintStator SaaS, ECM creates the opportunity to extend the performance and sustainability benefits of this technology at scale.
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