-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueProduction Software Integration
EMS companies need advanced software systems to thrive and compete. But these systems require significant effort to integrate and deploy. What is the reality, and how can we make it easier for everyone?
Spotlight on India
We invite you on a virtual tour of India’s thriving ecosystem, guided by the Global Electronics Association’s India office staff, who share their insights into the region’s growth and opportunities.
Supply Chain Strategies
A successful brand is built on strong customer relationships—anchored by a well-orchestrated supply chain at its core. This month, we look at how managing your supply chain directly influences customer perception.
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
EDA Tools and the Designer of the Future
January 28, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 1 minute

We’re seeing new, young technologists moving into the PCB design and design engineering segment, and it’s just in time; many veteran designers are headed to retirement.
At the same time, there have been various recent advances in EDA tools. What will the PCB designer’s job—and the designer’s software tools—look like in the next five years?
Bob Potock, vice president of marketing for Zuken USA, weighs in on the PCB designers of tomorrow, and the EDA tools that will take them into an evermore complex future.
Andy Shaughnessy: I imagine Zuken has a “profile” of its typical user. How do you see this their job and its requirements evolving over the next few years?
Bob Potock: At Zuken, we believe that the PCB design and layout market is evolving. Today’s tools are mature, powerful, and easy to use. However, what's changing in the design process is how the tools are used and by whom. The standard hand-off from the design engineer to the PCB layout designer is becoming a thing of the past. A board with average complexity is more commonly designed, placed, and routed by the same individual: the hardware engineer. The modern hardware engineer will be an electrical engineer who can learn how to do PCB layout on the job. Moderately complex board designs now and in the future will see the traditional PCB layout function moving to the hardware engineer.
The high-complexity PCB market is different. The tools are more powerful, and the designs have more critical requirements. IC packaging may become part of the PCB layout activity at this complexity level. The traditional design engineer hand-off to the PCB layout designer may still exist. However, this modern PCB layout designer is an electrical engineer with training in power integrity, signal integrity, manufacturing, and IC packaging.
To read this entire conversation, which appeared in the January 2025 issue of Design007 Magazine, click here.
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Precision PCB Acquires Assets of Microplace
10/13/2025 | Precision Technologies Inc.Precision Technologies Inc., doing business as Precision PCB, a One-Stop PCB Fabrication and Assembly services company with 27 years of experience providing Quality, Reliability and Excellence in customer service, has acquired the assets of Microplace, Inc.
Interposers, Substrates, and Advanced Manufacturing
10/13/2025 | Marcy LaRont, I-Connect007I attend a lot of industry trade shows and conferences. Lately, during conversations with technologists, I’ve noticed that there is some confusion about what exactly constitutes an interposer. One question I hear every so often is, “Are all interposers substrates?” The short answer to that question is no. But some interposers are, in fact, full substrates.
New Course Presents a Comprehensive Guide to IPC Standards
10/10/2025 | Marcy LaRont, I-Connect007Francisco Fourcade, electronics technology standards manager for the Global Electronics Association, has spent years helping companies understand and implement the standards that keep the electronics manufacturing industry moving forward. In this interview, he shares updates on ongoing standards development efforts and previews a new course, "IPC Standards: A Guide for the Electronics Industry,” which starts Oct. 14.
Zhen Ding Holding Posts September 2025 Monthly Revenue Report
10/10/2025 | Zhen Ding TechnologyZhen Ding Technology Holding Limited, a global leading PCB manufacturer, reported September 2025 revenue of NT$19,362 million, up 32.15% MoM and up 0.13% YoY, marking the second-highest level for the same period in company history.
Quilter Secures $25M Series B to Eliminate Manual PCB Design with Physics-Driven AI
10/09/2025 | BUSINESS WIREQuilter, the first and only company to publicly demonstrate fully autonomous PCB layout through physics-driven AI, announced $25 million in Series B funding led by Index Ventures.