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Kevin Barrett Joins Technica USA as PCB Business Development and Account Manager

11/03/2025 | Technica USA
Technica USA is proud to announce that Kevin Barrett has rejoined Team Technica as PCB Business Development /Account Manager.

It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition

11/03/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”

Universal Display Corporation Announces Recipient of Inaugural Sherwin I. Seligsohn Innovation Award in Organic Electronics

10/24/2025 | BUSINESS WIRE
Universal Display Corporation (UDC), enabling energy-efficient displays and lighting with its UniversalPHOLED® technology and materials, announced the recipient of the inaugural Sherwin I. Seligsohn Innovation Award.

Five Ways to Revolutionize EMS Sales With AI

10/22/2025 | Nolan Johnson, SMT007 Magazine
If you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.

The Chemical Connection: The Practice of Doing Business in Foreign Lands

10/01/2025 | Don Ball -- Column: The Chemical Connection
Foreign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
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