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Standard of Excellence: Anticipating Customer Needs Early and Often

03/26/2025 | Anaya Vardya -- Column: Standard of Excellence
Successful companies don’t simply respond to customer needs, they anticipate them. The heart of excellent customer service lies in being proactive, where businesses foresee challenges, provide solutions, and create opportunities before customers know they need them. Here are seven ways to anticipate customer needs and implement them to ensure successful outcomes.

Facing the Future: Technology Trends Shaping the PCB Market

03/18/2025 | Prashant Patel -- Column: Facing the Future
Each year the PCB market brings innovations, challenges, and opportunities that redefine the playing field. To remain competitive, North American PCB shops must adapt to these trends and leverage them to carve out an advantage. I’ll be exploring the technology trends shaping the PCB market and how can help North American manufacturers thrive in a rapidly evolving industry.

Siemens Boosting U.S. Investments by Over $10 Billion for American Manufacturing Jobs, Software and AI Infrastructure

03/07/2025 | Siemens
Siemens is ramping up investments in the U.S. to support and benefit from America’s industrial tech growth. “The industrial tech sector is the basis to boost manufacturing in America and there’s no company more prepared than Siemens to make this future a reality for customers from small and medium sized enterprises to industrial giants,” said Roland Busch, President and CEO of Siemens AG.

SIA Statement on U.S. Trade Policy

02/24/2025 | SIA
The Semiconductor Industry Association (SIA) released the following statement from SIA President and CEO John Neuffer. Semiconductors are the sixth-largest U.S. export sector.

American Made Advocacy: Long-time Challenges Confront a New Administration

02/25/2025 | Shane Whiteside -- Column: American Made Advocacy
A new year didn’t just mean cold weather across the country, it also meant a change to the political environment facing America’s manufacturers. Across the entire federal government, there will be changes in personnel, structure, and governing philosophy. This means those of us who care about what happens in Washington will need to adjust our strategies and tactics to match a new reality. Here’s how that looks across the federal ecosystem.
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